The news represents a small breakthrough for CBD product owners, which have long been blocked by some technology companies from advertising online.
“The opportunity for businesses to connect with their customers, where they are, is long overdue.”The pilot comes in response to the prevalence and widespread availability of CBD products, a Google spokesman said.
Many large digital advertising companies, including Amazon.com Inc. and Facebook and Instagram-owner Meta Platforms Inc., still prohibit ads promoting CBD and cannabis products.
Google will consider user and advertiser feedback before considering expanding CBD advertising to locations outside of the three test markets, the spokesman said.
Ore.-based compliance company, to certify merchants before they can advertise CBD products on Google.