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☆ Inside TikTok's pitch to get marketers selling on Shops, and why the biggest brands are wary of investing
▼ + stars: | 2023-07-31 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

US brands are testing TikTok's shopping feature that competes with Amazon. TikTok Shops charges lower fees than Amazon, but it requires too many resources from brands. Many big brands are also investing in loyalty programs that don't connect well with social commerce features, she said. He said that his agency has 25 clients that plan to use TikTok Shop, and half of those brands are already live. WPromote's early results show that running TikTok Shop ads are driving sales, Dweck said, though he did not provide specifics.

Persons: TikTok, it's, Rachel Tipograph, they've, Vic Drabicky, Drabicky, Tipograph, Carly Carlson, PMG, Digital's Drabicky, David Dweck, Dweck Organizations: Amazon

☆ Google incorrectly flagged some retailers' products as counterfeit, and it cost one company $150,000 in lost revenue
▼ + stars: | 2023-04-13 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

Google incorrectly flagged two retailers for selling counterfeit goods, and shut off their ads. In recent weeks, two agencies that manage Google ads for retailers say that their clients' accounts were incorrectly flagged as selling counterfeit goods, which then shuts off the ability for retailers to run ads. Both agencies said that the issue started when their retail clients' Google Merchant Center accounts were suspended because they were erroneously flagged as selling counterfeit goods. Google Merchant Center is a key sales driver because it helps consumers discover products. However, the issue underscores the risk online merchants face when they tie their product listings to their Google ads.

☆ 4 reasons why Amazon's advertising business is still surging while Meta, Google, and Snap are all wrestling with declines
▼ + stars: | 2023-02-06 | by ( Ryan Joe | ) www.businessinsider.com time to read: +6 min

Amazon's ad business grew 19% over the past year, while rivals like Meta were managing a decline. Amazon's ad business seems to be the only major ad business that's on the upswing. Part of the reason is that Amazon's ad business is newer than Google's and Meta's so a higher growth rate should be expected. Insider spoke with several ad buyers and industry experts to reveal why Amazon's ad business is growing compared to competitors like Google, Meta, and Snap. Both McKenna and Kern Schireson, CEO of the ad agency Known, believe this is the biggest reason why Amazon's ad business is thriving compared to its competitors.

Here are five ways small business owners can prepare for the first quarter of 2023. Setting clear strategies for the year ahead can help entrepreneurs prepare, even if they're thrown another crisis-inspired curveball. Here are five ways small business owners can prepare for the first quarter. If the company is scaling, business owners should ensure all employees are classified properly and have workers comp insurance, if applicable. "Don't criticize yourself or blame yourself," Freeman, who also works as a psychiatrist and executive coach for business owners, said.

☆ Ad prices are now cheaper than they've been all year. Here's how much marketers are paying for ads on Google, Meta, Amazon, and TikTok.
▼ + stars: | 2022-11-07 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +7 min

Ad prices on Meta, Amazon, and Google skyrocketed during the pandemic but are now declining. Digital ad prices are declining due to a number of factors:Advertisers are pulling back on spend on Meta and Google. Ad prices are typically low during the third quarter as marketers prepare to spend during the fourth quarter. Ad buyers usually anticipate a 15% to 20% increase in ad prices during the fourth quarter, said Vic Drabicky, founder and CEO of ad agency January Digital. As TikTok continues to build out its technology and relationships with advertisers, ad prices continue to rise.

☆ As advertisers cut spend, ads on Google, Meta, and Amazon are cheaper than they've been all year — but marketers don't expect it to last
▼ + stars: | 2022-11-02 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +7 min

Ad prices on Meta, Amazon, and Google skyrocketed during the pandemic but are now declining. Digital ad prices are declining due to a number of factors:Advertisers are pulling back on spend on Meta and Google. Ad prices are typically low during the third quarter as marketers prepare to spend during the fourth quarter. For ads designed to get people to take more immediate action, like Amazon's and Google's shopping and search ads, we looked at cost per click (CPC). As TikTok continues to build out its technology and relationships with advertisers, ad prices continue to rise.

Here are five ways small business owners can prepare for the first quarter. Right now, it's imperative for business owners to be prepared as they grapple with the post-pandemic "new-normal", including a recession, increased inflation, and a competitive small business landscape prompted by the "Great Resignation." Setting clear strategies for the year ahead can help entrepreneurs prepare, even if they're thrown another crisis-inspired curveball. Here are five ways small business owners can prepare for the first quarter. "Don't criticize yourself or blame yourself," Freeman, who also works as a psychiatrist and executive coach for business owners, said.

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