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The Mütter Museum, a 19th-century repository of medical oddments and arcana at the College of Physicians of Philadelphia, attracts as many as 160,000 visitors a year. “Who could look at a two-headed calf without wanting to know how that happened? Biology is a marvel and better understood if you recognize that its complexities must inevitably lead to some ‘errors.’”The celebrity magician Teller, a Philadelphia native, called the Mütter a place of electrifying frankness. But, like museums everywhere, the Mütter is reassessing what it has and why it has it. Recently, the institution enlisted a public-relations consultant with expertise in crisis management to contain criticism from within and without.
Persons: Jack Russell, Grover, ” Cheng, Eng, , Dean Richardson, Veterinary Medicine’s, Teller Organizations: College of Physicians of, Soap, , University of Pennsylvania School, Veterinary, Veterinary Medicine’s New Bolton Center Locations: College of Physicians of Philadelphia, China, Philadelphia
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