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☆ We asked Americans what they’d heard about Trump and Harris throughout the campaign. Here’s what they told us
▼ + stars: | 2024-11-10 | by ( Ariel Edwards-Levy | ) edition.cnn.com time to read: +6 min

Georgetown University, University of Michigan and s3mc.orgGeorgetown University, University of Michigan and s3mc.orgWhat also stands out in the charts over time is the lack of a sustained narrative about either candidate. On average, over the 20 weeks The Breakthrough survey was fielded this year, roughly 76% of US adults said weekly they’d heard at least some news about Trump. In the 15 full weeks of data following Harris’ entry into the race, a slightly smaller share – about 71% on average – said they’d heard something about her. Sentiments expressed by political independents when talking about the news surrounding Trump were negative throughout the campaign. Their sentiment when discussing what they’d heard about Harris, which was close to neutral at the start of her candidacy, declined modestly throughout the fall, undercutting her advantage over Trump on that metric.

Persons: Donald Trump, Kamala Harris, Trump’s, Joe Biden, Harris, ”, Harris –, SSRS, Trump, Gallup’s Frank Newport, “, …, Hillary Clinton, they’d, Biden, –, undercutting, Jennifer Agiesta, Edward Wu Organizations: CNN, Trump’s, Trump, Georgetown University, University of Michigan Locations: Puerto Rico

☆ What Americans heard about Trump heading into the campaign’s final week: fascism and french fries
▼ + stars: | 2024-11-03 | by ( Ariel Edwards-Levy | ) edition.cnn.com time to read: +4 min

Conversations around Vice President Kamala Harris, by contrast, continued to focus largely around broader and more conventional stories about her campaign. The poll, conducted by SSRS and Verasight on behalf of a research team from CNN, Georgetown University and the University of Michigan, was fielded from October 25-28. Georgetown University, University of Michigan and s3mc.org“Numerous former officers in the 2016-2020 Trump administration are sounding alarms that Trump will dismantle democracy if he’s elected,” wrote one Democratic-leaning independent. Georgetown University, University of Michigan and s3mc.orgWhen the survey asked respondents what they’d been hearing about Harris, the words “campaign,” “rally,” “interview,” “polls” and “ad” all cracked the top 10. Overall, the sentiment behind the words Americans used in describing what they’d heard about both Trump and Harris remained more negative than positive, with the sentiment around Harris continuing to dip from the earliest days of her campaign.

Persons: Donald Trump, Kamala Harris, SSRS, Trump’s, Trump, –, “, Arnold, ”, Joe Rogan, “ Trump, ‘, Hitler, ’, they’d, Harris, Jennifer Agiesta, Edward Wu Organizations: CNN, Georgetown University, University of Michigan, Madison, Fame, ”, Trump, Beyoncé Locations: Puerto Rico, Houston

☆ Harris media blitz and Trump campaign rallies capture Americans’ attention
▼ + stars: | 2024-10-19 | by ( Ariel Edwards-Levy | ) edition.cnn.com time to read: +5 min

The survey also finds dishonesty remaining a central theme of the election, with “lies” the most common word used in conjunction with Trump’s campaign. While both Harris and Trump have been holding rallies and speaking with podcasters, Harris has ramped up her media appearances. Mentions of the campaign made up 36% of the responses about Harris, and 28% of the responses about Trump, a 10-point rise for each candidate compared with the start of the month. “She is doing the media blitz everyone wanted.”Georgetown University, University of Michigan and s3mc.orgBy contrast, when Americans were asked to describe the news about Trump, “rally” was the second-most commonly word used in response. “He’s been posting all of his political rallies there.”Georgetown University, University of Michigan and s3mc.orgDemocrats, in particular, were also likely to mention Detroit.

Persons: Kamala Harris, Donald Trump, Harris, Trump, SSRS, ”, Howard Stern, Stephen Colbert, “ He’s, Hurricane Milton, “, Jennifer Agiesta, Edward Wu Organizations: CNN, Georgetown University, University of Michigan, Trump, CBS, s3mc.org Democrats, Detroit, Detroit Economic, Hurricane, Democratic National Convention, ABC Locations: California, New York, Aurora , Colorado, Coachella , California, Detroit, Florida

☆ How hurricane season is affecting the way Americans are following the Trump-Harris race
▼ + stars: | 2024-10-13 | by ( Ariel Edwards-Levy | ) edition.cnn.com time to read: +4 min

Former President Donald Trump’s campaign also faced renewed focus on his legal troubles in the wake of a new filing by federal prosecutors, the survey finds. In the wake of Hurricane Helene, which has killed more than 230 people across the southeastern United States, “hurricane” was the word most frequently mentioned when respondents were asked what they’d heard about Trump. Democrats and Republicans were about equally likely to mention the hurricane when talking about Harris – although their perspectives on her response often differed sharply. Republicans were far likelier than Democrats to mention the hurricane in conjunction with Trump. Georgetown University, University of Michigan and s3mc.orgThe sentiment behind the words Americans used to describe what they’d heard about Harris remained modestly more positive than the words they used to describe the news about Trump.

Persons: Donald Trump’s, Hurricane Helene, ”, they’d, Kamala Harris, SSRS, Hurricane Milton, Harris –, Harris “, Trump, Elon Musk, Jack Smith, Harris, Dick Cheney, Liz Cheney, Oprah Winfrey, Taylor Swift Organizations: CNN, Trump, Georgetown University, University of Michigan, Hurricane, Republicans, FEMA, Federal Emergency Management Agency, Republican Locations: Hurricane, United States, Florida, Georgia, Ukraine, Israel, Butler , Pennsylvania, Butler, New York, Wyoming

☆ Harris’ border visit and economy speech capture attention as warning signs emerge for campaign
▼ + stars: | 2024-10-06 | by ( Jennifer Agiesta | ) edition.cnn.com time to read: +6 min

But some emerging trends in the data hint at warning signs for the vice president’s campaign. Looking at what people say they have heard, read or seen about Harris, “lie” has emerged as a persistent top word that some Americans associate with her. “Kamala says nothing,” wrote one respondent included in the latest survey. About 8% in the latest data use the word “lie” or “liar” in relation to Trump. “It has been relatively quiet this week,” one respondent to the latest survey wrote when asked about Trump.

Persons: CNN — Kamala Harris ’, Harris, Donald Trump, they’ve, Trump, ”, “ Kamala, “, Volodymyr Zelensky, they’d, Joe Biden, Hillary Clinton, ” CNN’s Ariel Edwards, Levy Organizations: CNN, ABC, Democratic, Georgetown University, University of Michigan, Trump, Republican National Convention, Republicans Locations: Arizona, Pittsburgh, Ukraine

☆ What’s the latest news about the presidential campaign? It depends on who you ask
▼ + stars: | 2024-09-29 | by ( Ariel Edwards-Levy | ) edition.cnn.com time to read: +4 min

That’s a shift from late August and early September, when roughly equal shares recalled hearing news about each of the candidates. Georgetown University, University of Michigan and s3mc.org“Donald Trump has been out on the campaign trail and it’s getting dangerous for him. Democrats were more likely to still focus on the September presidential debate, bringing up words like “lie” and references to Trump falsely claiming that migrants in Ohio were eating pets. Georgetown University, University of Michigan and s3mc.orgThe sentiment behind the words Americans used to describe what they’d heard about Harris remained more positive than the words they used to describe the news about Trump. However, the gap in sentiments about the two candidates was significantly smaller than it was last week in the wake of the debate.

Persons: Donald Trump, Kamala Harris, —, they’d, Harris, That’s, s3mc.org “ Donald Trump, Trump, ”, meanwhile, Oprah Winfrey, Trump’s Organizations: CNN, Trump, GOP, Georgetown University, University of Michigan, Republicans, Trump — Locations: Florida, Springfield , Ohio, Ohio

☆ The methodology behind The Breakthrough polling project
▼ + stars: | 2024-07-30 | by ( Jennifer Agiesta | ) edition.cnn.com time to read: +3 min

CNN —The Breakthrough is a project from CNN, Georgetown University, the University of Michigan, SSRS and Verasight. Each week, 1,000 Americans are asked to share what they have seen, read or heard about major presidential candidates in their own words. Results from the two surveys are combined using SSRS’s Encipher Hybrid methodology for blending probability and non-probability samples. Respondents have also been asked the same question about Biden since the start of the project. To develop topics, topic words are manually identified and augmented with words and topics identified using a combination of Noiseless Latent Dirichlet Allocation (NLDA) and Guided Topic-Noise Model (GTM).

Persons: Joe Biden, Donald Trump, Kamala Harris, Robert F, Kennedy, Jr, Harris, Biden, Lisa Singh, Josh Pasek, Michael Traugott, Budak, RoBERTa pretrained, Jennifer Agiesta, Ariel Edwards, Levy, Edward Wu, Dana Elobaid, Le Bao, Yanchen Wang, Mohamed Ahmed, Akilah Evans, Hope Wilson, Cameron McPhee, Peter K, Enns, Gretchen Streett, Amelia Goranson, Jake Rothschild Organizations: CNN, Georgetown University, University of Michigan, Massive Data, Technical, Science Locations: Verasight

☆ Most Americans are tuning into political news after a month that rocked the 2024 campaign. Here’s what they’re hearing
▼ + stars: | 2024-07-30 | by ( Jennifer Agiesta | Ariel Edwards-Levy | ) edition.cnn.com time to read: +7 min

In initial data from late June and through July, about 8 in 10 Americans said each week that they’d read or heard at least something about Biden or Trump, respectively. But the focus had shifted away from his criminal conviction: first to his debate against Biden, and then to the assassination attempt against him. By contrast, two more standard campaign milestones – the Republican National Convention and Trump’s selection of a running mate – drew less public attention. The Breakthrough survey project will run throughout the 2024 campaign, tracking the things Americans say they read, hear and see about the candidates. Looking at the trend over time shows a sharp divergence between the conversations around Trump and Biden following the presidential debate.

Persons: Donald Trump, Joe Biden, Kamala Harris, SSRS, Trump, Trump –, –, Harris, Biden, they’d, Robert F, Kennedy, Jr, Hillary, ’, CNN’s Dana Elobaid Organizations: CNN, Trump, Democratic, Georgetown University, University of Michigan, Biden, “, Republican National Convention, Heritage Foundation, Republicans, s3mc.org, Biden’s

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