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☆ Gary Vaynerchuk doubled his agency's revenue in 5 years. AI could make that growth more difficult in the future.
▼ + stars: | 2024-12-09 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

He says VaynerX has doubled its revenue in the past five years by diversifying beyond social media. AdvertisementSerial entrepreneur Gary Vaynerchuk built an advertising empire over the past 15 years by helping companies like PepsiCo and Mondelez jump on social media trends. Most significantly: Its revenue has more than doubled in the past five years, Vaynerchuk said — a feat that way outpaces the ad industry overall. The company started offering consulting in 2022, helping marketers with things like social media strategy and corporate communications. Vaynerchuk still evangelizes to CMOs about the importance of social media marketing.

Persons: Gary Vaynerchuk, VaynerX, Vaynerchuk, Fabrice Beaulieu Vaynerchuk, David Ogilvy, Leo Burnett, Michael Farmer, Meta's Ray, He's, We'll, let's, Let's, Greg Lyons, Lyons Organizations: PepsiCo, Consulting, PepsiCo's Locations: Asia, Pacific, America, VaynerX, New York, Singapore, Meta

☆ How hustle icon Gary Vee found his inner Ted Lasso
▼ + stars: | 2024-12-06 | by ( Lucia Moses | ) www.businessinsider.com time to read: +11 min

AdvertisementVaynerchuk, also known as Gary Vee, has built a legion of fans, many of whom are young men, by evangelizing hard work. His schtick lands with a generation that's grown up with — and is now exhausted by — social media, which encourages constant comparisons with others. Advertisement"In the beginning, it was, 'That's dumb, that's dumb,'" Jon Halvorson, SVP of Mondelez and a longtime client, said of Vaynerchuk's rhetoric. CMOs no longer have to be convinced to embrace social media, and many have even bypassed agencies like VaynerX altogether to take that work in-house. Naysayers say his personal brand is still bigger than his company; Vaynerchuk has 22 times as many followers on X as VaynerMedia.

Persons: Gary Vaynerchuk, Vaynerchuk, Gary Vee, He's, VeeCon, Scott Galloway, Joe Rogan, Chelsea Guglielmino, Jon Halvorson, Ted Lasso, Mona Vand, Cassidy Sparrow, Meta's Ray, we'll, let's, Let's, Tubi, Gen, Lauren Graham, Gilmore, Wines, VeeFriends, Brian Morrissey, Sandeep Seth, Raymond Hall, he's, Halvorson, David Ogilvy, Leo Burnett, Andrew Essex, Droga5 who's, Gary, Naysayers, Dave Kotinsky, JC Penney's, he'd Organizations: Constellation Brands, Business, Chelsea, Mondelez, Fox, New, CMO, Forbes, TCS, New York Jets, Apple, Tribeca Locations: blockchain, Los Angeles, New York, Singapore, Meta, VaynerX, VaynerMedia

☆ Gary Vaynerchuk: Social media has the user's attention at a scale society continues to underestimate
▼ + stars: | 2024-08-15 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailGary Vaynerchuk: Social media has the user's attention at a scale society continues to underestimateGary Vaynerchuk, VaynerX chairman, joins 'Squawk Box' to discuss the impact of social media on the 2024 election, how both the Trump and Harris campaigns have tapped into social media to spread their message, the idea of using influencers in political campaigns, and more.

Persons: Gary Vaynerchuk, Harris Organizations: Trump

☆ Gary Vaynerchuk on how TikTok changed the social media landscape
▼ + stars: | 2024-05-15 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailGary Vaynerchuk on how TikTok changed the social media landscapeGary Vaynerchuk, VaynerX chairman, joins 'Squawk Box' to discuss his new book, 'Day Trading Attention: How to Build Brand and Sales in the New Social Media World', how TikTok changed the social media landscape, and more.

Persons: Gary Vaynerchuk, TikTok Organizations: Brand, New Social Media

☆ Super Bowl commercial price tag of $7 million 'a bargain', says VaynerX's Gary Vaynerchuk
▼ + stars: | 2024-02-09 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailSuper Bowl commercial price tag of $7 million 'a bargain', says VaynerX's Gary VaynerchukHosted by Brian Sullivan, “Last Call” is a fast-paced, entertaining business show that explores the intersection of money, culture and policy. Tune in Monday through Friday at 7 p.m. ET on CNBC.

Persons: Gary Vaynerchuk, Brian Sullivan, “ Organizations: CNBC

☆ Amazon is poised to boost its revenue by billions with the flip of a switch
▼ + stars: | 2024-01-26 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Read previewAmazon is about to shake up the TV ad marketplace as it prepares to show ads to Prime Video viewers starting Monday. The e-commerce giant's entrance into the streaming ad wars is its latest move to grow its $38 billion ads business. Discovery, as well as YouTube, with its big connected TV ad business. An Amazon spokesperson said the company has had a "strong response from agencies" wanting their clients to be first on Prime Video. AdvertisementAnd the launch comes as most TV ad dollars have already been spoken for.

Persons: —, Morgan Stanley, it's, execs, Jon Morgenstern, Nielsen, We've, Greg Peters, Dave Campanelli Organizations: Service, Business, Comcast, Warner Bros, Netflix, Amazon, Disney, Intelligence, Amazon Prime, New, Research, Prime, Amazon Channels, streaming's, Horizon, CTV

☆ Watch CNBC's full interview with VaynerX chairman Gary Vaynerchuk
▼ + stars: | 2023-07-14 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWatch CNBC's full interview with VaynerX chairman Gary VaynerchukGary Vaynerchuk, VaynerX chairman, joins 'Squawk Box' to discuss the Threads vs. Twitter experience, the state of the digital ad market, A.I. revolution, and more.

Persons: Gary Vaynerchuk Gary Vaynerchuk

☆ Twitter as a product is 'dramatically better' under Elon Musk, says Gary Vaynerchuk
▼ + stars: | 2023-07-14 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailTwitter as a product is 'dramatically better' under Elon Musk, says Gary VaynerchukGary Vaynerchuk, VaynerX chairman, joins 'Squawk Box' to discuss the Threads vs. Twitter experience, the state of the digital ad market, A.I. revolution, and more.

Persons: Elon Musk, Gary Vaynerchuk Gary Vaynerchuk Organizations: Twitter

☆ Behavior around social media will keep evolving even if TikTok gets banned, says Gary Vaynerchuk
▼ + stars: | 2023-05-17 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailBehavior around social media will keep evolving even if TikTok gets banned, says Gary VaynerchukGary Vaynerchuk, Chairman of VaynerX and social media influencer, joins 'Last Call' to discuss Montana's complete ban on TikTok and the future of the A.I.

☆ TikTok is about to crash Google and Microsoft's search ad wars
▼ + stars: | 2023-03-07 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

TikTok search ads have been in beta testing for almost a year on an invite-only basis. One agency source predicts TikTok search ads will become more widely available by Q3. As Google and Microsoft duke it out over the future leadership of artificial intelligence-powered search, TikTok is quietly preparing a big search advertising play of its own. These moves, as well as recent TikTok job posts looking for search ads engineers to develop a "large-scale ads system," indicate a wider rollout of TikTok's search ad product. A TikTok spokesperson said the details it could share about TikTok search ads were limited during its initial testing phase.

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