Vay operates what's called a "teledriving" service, where a car is driven remotely by a human rather than by a computer. German startup Vay on Wednesday launched its so-called "teledriving" solution in the U.S. for the first time, putting the company into direct competition with more richly funded and valuable American firms in the mobility technology space. Vay's service will enable people to get cars delivered to them directly by drivers in remote spaces operated by Vay. When they're done with the trip, they can choose in Vay's app to let one of the company's teledrivers take over, and then park the car. The company has already conducted tests on public roads in Europe and the U.S. with remote drivers and no one behind the wheel.

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Persons: Vay, they're, Vay's teledriver, Thomas von der Ohe Organizations: Wednesday, Vay, CNBC Locations: U.S, Nevada, Las Vegas, Europe