Sweden wants to be the first country to trademark its name. Visit Sweden said it intends to protect the country's identity and prevent travel mix-ups. AdvertisementSweden wants to become the first country to trademark its name. "We're flattered that others want to be called Sweden, but we'd prefer if there were only one," Susanne Andersson, CEO of Visit Sweden, said in the press release. Representatives for Visit Sweden told Business Insider it does not have a timeframe of when it believes the process will be complete.

---

Persons: it's, We're, Susanne Andersson, they're, " Andersson, COVID, Halfdan, Bendik Aunan, Richie Karaburun Organizations: European, Intellectual Property, Visit, Vasa Museum, Intellectual, Sweden, Business, COVID lockdowns, NYU's, of Hospitality and Tourism Locations: Sweden, Italy, Maine , Missouri, South Carolina, Visit Sweden, Stockholm, Drottningholm, Oslo, Norway, Istanbul, Paris, New York