Johnson & Johnson is signing off on a new logo.
The health care giant said Thursday that it will replace the well-known signature script it has used since 1887 with a modern look that reflects its sharpened focus on pharmaceuticals and medical devices.
Johnson & Johnson itself narrowed its focus to pharmaceuticals and medical devices.
The signature logo was "one of the longest-used company emblems in the world," J&J declared in a 2017 website post.
"Because it's easier, it almost even draws your attention to it," said Ries, who wasn't involved in the logo change.
Persons:
Johnson, James Wood, Vanessa Broadhurst, J, Laura Ries, Ries, wasn't