I'm the managing director and head of the Merrill Center for Family Wealth. But often, they aren't sure what success means to those people, perhaps because family members feel uncomfortable talking about it. How can I build my own personal identity, both within and outside the family wealth? Many rising generation members are concerned about how to carve out a path for themselves. When rising generation members interact with friends and colleagues, it can lead to uncomfortable questions about wealth and privilege.

---

Persons: —, Valerie Galinskaya, we've, I've, We've Organizations: Service, Bank of America, Business, Merrill Center, Family Wealth Locations: New York City, San Francisco