watch nowInvestors are ignoring a huge subsection of tech because it's considered "taboo" – despite the fact that it is set to be worth $1 trillion by 2027. But just 3.3% of digital health investment in the U.S. went towards women's health between 2011 and 2020, according to digital consultancy Rock Health. Research by Women's Health Access Matters suggests that a $300 million investment into improving female health could generate around $13 billion. It is now one of the largest companies in the FemTech space and has a revenue of $100 million. The issue of not understanding women's health – and the importance of female-specific health solutions – has deeper roots.

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Persons: it's, Agostini, Karen Taylor, Tania Boler, Boler, Valerie Evans, they're, hasn't, Deloitte's Taylor, Brittany Barreto, we're, Barreto Organizations: Rock Health, Women's, Research, Getty, Centre for Health Solutions, Deloitte, CNBC, European Women, McKinsey & Company Locations: U.S