Oct 18 (Reuters) - Publicis Groupe (PUBP.PA), the world's third-biggest advertising group, on Tuesday raised its full-year guidance for the second time this year, after posting better-than-expected third-quarter organic revenue growth.
The company forecasts organic growth at 8.5% compared with 6%-7% previously and an operating margin rate close to 18%, up from 17.5% to 18%.
"We are absolutely convinced that our clients, as we see every day, will continue to invest in their transformation, whether it be marketing or digital," Sadoun told journalists.
Publicis saw its digital and data-driven businesses Sapient and Epsilon grow respectively 18.1% and 13.9% in the third quarter.
Home to ad agencies Leo Burnett and Saatchi & Saatchi, the group posted a third-quarter organic growth of 10.3%, above analysts' estimate of 5.1% in a consensus provided by the company.