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Search resuls for: "Val Zapata"


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Before Val Zapata built a seven-figure reselling business, she almost lost it all. "I got caught early in the game with like 50 pairs of fake Yeezys that I had to swallow," the 27-year-old entrepreneur told Business Insider. For the rest of the pairs, "I'm like, 'I don't want to run them all. About four weeks after the sale, the buyer attends Sneaker Con and learns that the slides are, in fact, not authentic. The $2,500 lesson reinforced the importance of trusting but verifying, especially if you're buying from a seller you've never worked with.
Persons: Val Zapata, Zapata, Sneaker Con, I'm Organizations: Service, Business, Sneaker Locations: Colombia
Her business, The Shoe Game Co., started as a hobby before evolving into a side hustle and, eventually, a full-time gig. Sneakers didn't reappear on her radar until the Covid pandemic when work became stressful and her girlfriend encouraged her to reconnect with her childhood hobby as a way to decompress. It was a once-in-a-blue-moon deal that wouldn't have been possible if Zapata didn't know her niche as well as she does. AdvertisementFor a while, however, she says she stuck to what she knew best, which were retro Jordan sneakers: "We didn't veer off. I didn't sell the Nike SB until maybe six months ago because I didn't understand what a Nike SB really was.
Persons: , Val Zapata, Zapata, Everything's, I'm, Zapata didn't, She's, Holly, Kobe Bryant Organizations: Service, Business, Facebook, GAP, Adidas, Nike, Kobe Locations: Colombia, New York, Texas, Las Vegas, Boston
So you would find these really, really high-end sneakers — like, $1,000 sneakers — ​​on there for $150." Related stories"We started selling five or 10 sneakers a day, and then I just started doing basic math," said Zapata. She shadowed a friend who was also starting to do live Whatnot shows. Courtesy of Val ZapataThe majority of her sales now come from live Whatnot shows. After just one month on Whatnot, Zapata says she did enough in sales to quit her insurance job in September 2022.
Persons: , Val Zapata, Zapata, couldn't, Val Zapata Zapata, didn't, We've, we're gunning Organizations: Service, Business, Facebook, YouTube, Twitter, eBay, BI Locations: Houston, Texas, Colombia, New York, Nevada, Las Vegas, Vegas
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