The AI industry is projected to require as much energy as a small country, a study has found. Mitigation will require more transparency from tech companies, the study's author told Insider. The study analyses the supply chain of AI devices, especially chipmaker Nvidia, which dominates around 95% of the market for AI chips. De Vries acknowledges publically accessible information around this is still quite limited as tech companies don't disclose enough data. Mitigation will require more transparency from tech companies, he said, as well as establishing a more mindful approach towards AI development as a whole.

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Persons: —, Alex de Vries, de Vries, Vries Organizations: Service, Tech, VU Amsterdam School of Business, Nvidia Locations: Sweden, Netherlands, Argentina