Here's an exclusive look at the Notion document used by the startup during its fundraising process. Although fundraising in the creator economy has slowed over the last several quarters, Schwartz sees Whop as a pivot in the space. "Historically, the creator economy, at least up until maybe a year and a half ago, has been pictures and text content," Schwartz said. Instead of creating a fancy pitch deck to send off to investors, Whop's team built a deck using productivity software Notion. Check out the Notion document Whop used to raise its $17 million Series A:Note: The document Whop shared with Insider includes several redactions.

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Persons: Steven Schwartz, Cameron Zoub, Schwartz, Whop's, Jack Sharkey, Zoub, Sharkey, Whop, Peter Thiel, Justin Mateen, VCs Josh Richards, Griffin Johnson Organizations: Facebook, Twitter, Insight Partners