The company formerly known as Twitter is betting that a new ad-tech partnership and enhanced safety tools for brands will lure back advertisers who departed in the months since Elon Musk purchased the company.
X, as Musk renamed the company, said on Tuesday that it signed a one-year deal with Integral Ad Science, which sells ad-verification technology.
IAS provides similar brand safety technology to TikTok and Google's YouTube, Utzschneider said.
ET to CNBC's interview with X CEO Linda Yaccarino as she speaks with Sara Eisen on "Squawk on the Street."
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Persons:
Elon Musk, Musk, Lisa Utzschneider, Utzschneider, X, Twitter, Linda Yaccarino, Sara Eisen, Elon
Organizations:
Twitter, Elon, Ad, CNBC, YouTube