Many hotel chains are racing to replace the plastic room key with digital options, including Apple Wallet and Google Wallet apps.
Plastic hotel key cards have had a rough few years.
Cybersecurity and safety issues have prompted many hotel chains to accelerate plans to transform hotel room door locks.
Power's research on hotels found that only 14% of total branded hotel guests used digital keys during their hotel stay.
"Guests using 'digital key' provide significantly more positive ratings for safety of the hotel compared to those who did not use digital keys," Stokes said.
Persons:
Kimberly Elder, Eli Fuchs, Fuchs, Lee Clark, Clark, Andrea Stokes, Stokes, Chad Spensky, Spensky, Mehmet Erdem, William F, Erdem, There's
Organizations:
Apple, Hilton Hotels, Hilton, Valor Hospitality Partners, Holiday, Retail, University of Las, Harrah College of Hospitality
Locations:
U.S, Franklin , Tennessee, J.D, ., Las Vegas