Caitlin Clark is a 22-year-old point guard for the University of Iowa Hawkeyes.
Her unprecedented popularity has been called the "Caitlin Clark effect."
AdvertisementAs the 2024 NCAA women's basketball tournament kicks off, there's one name you'll likely hear a lot over the next two weeks: Caitlin Clark.
With that comes millions of dollars worth of endorsements, a surge in popularity for women's sports, and, almost certainly, a lot of pressure.
Here's how Clark has used her skills on the court to become one of the most powerful college athletes today.
Persons:
Caitlin Clark, She's, —, Clark
Organizations:
University of Iowa Hawkeyes, Service, Iowa Hawkeye