NIL has created career paths for college athletes and brand-deal managers. NIL has also created career paths for college athletes, some of whom are building businesses as influencers and content creators or getting jobs in social media and marketing rather than going pro. It's important for schools that want to be involved in NIL deals to engage in sports marketing and sourcing deals for athletes, he added. Connor Printz, a former Division III basketball player at Claremont McKenna College, has landed over 100 NIL deals. It's not just student-athletes who are benefitingNIL isn't creating more career opportunities only for college athletes.

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Persons: —, Caitlin Clark, Clark, Bronny James, Olivia Dunne —, Garrett Yaralian, influencers Dunne, she's, Dunne, Yaralian, TikTok, Sam Hurley, Hurley, Connor Printz, Chase Griffin, Griffin, It's, Drew Glover Organizations: Service, WNBA, Nike, Wall Street, NCAA Division, State, NCAA, —, University of Southern California, Louisiana State University, WME Sports, Brands, University of Texas, Fund, Division III, Claremont McKenna College, University of California, Sports, Texas, OneTeam Partners, University of Georgia Athletic Association, . Venture, Fiat Ventures Locations: Instagram, Austin, Los Angeles