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☆ Meet the typical social-media influencer: They make less than $100,000 a year and juggle other jobs
▼ + stars: | 2024-07-29 | by ( Shriya Bhattacharya | Jacob Zinkula | ) www.businessinsider.com time to read: +8 min

A survey of over 2,000 content creators conducted by the influencer marketing agency NeoReach last year found that 48% of creators earned less than $15,000 a year. Since the money that influencers make sometimes isn't enough to sustain their lifestyles, they balance content creation with other jobs. AdvertisementThe typical US-based influencer is likely to be making less than six figures and creating content part-time, according to research, surveys, and influencer interviews. Most of these creators have smaller audiences, according to former influencer marketer Emmy Petit, who is now a full-time influencer. "The idea of full-time content creation is often more glamorous than reality," Mitchie Nguyen, a content creator based in New York, previously told BI .

Persons: —, NeoReach, Colin Rocker, IZEA, influencers, Jessica Ufuoma, Johnson, Jasmine Enberg, Emarketer, Anushka, Petit, Nadya Okamoto, MrBeast, Mitchie Nguyen, Enberg, TikTok Organizations: Service, YouTube, Business, Deloitte, Johnson, Influencer League Locations: Hong Kong, New York

☆ Execs of color at TikTok and Snapchat open up about the influencer pay gap and how they're trying to level the playing field for creators from diverse backgrounds
▼ + stars: | 2023-11-21 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +8 min

Today, Girma is TikTok's Black creator community development manager, leading # BlackTikTok , a virtual space on the social-media platform that amplifies the voices and content of Black creators. To address this, platforms from Meta to TikTok have introduced various programs over the years that intentionally center nonwhite communities. BI spoke with executives at TikTok and Snapchat who lead the initiatives short-form content creators say have been the most helpful to them. These programs offer tailored knowledge, connections, and funding for diverse creators like Gabrielle Cerberville, who has 1.1 million followers on TikTok . "Discrimination is baked into TikTok's algorithm because it centers on whiteness, so programs like CasaTikTok help normalize content by creators of color," Cerberville said.

Persons: Alexzi Girma, Girma, she's, execs, they've, Jessica Ufuoma, who's, Janice Gassam Asare, Snapchat, Gabrielle Cerberville, Kayla Zapata Fory, Fory, Varshini Shah, Francis Roberts, Roberts, Shah, that's, I've, AJ, Brooke Berry, Cerberville, Colin Rocker, Gen Z, BlackTikTok, He's, you'll Organizations: Business, Influencer Locations: Meta, CasaTikTok

☆ An Instagram travel creator who's earned 5 figures this year shares her rates for sponsored content and how much she's been offered on Threads
▼ + stars: | 2023-08-08 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

Ufuoma shares her sponsored-content rates for Instagram and what she's been offered on Threads. Some days, Jessica Ufuoma still can't believe brands pay her to travel and post about her trips. Now, 31-year-old Ufuoma is a full-time travel creator with 128,000 followers on Instagram , and who has visited 50 countries. Even though her main platform is Instagram, she's recently started getting requests to post on Threads, as well. Ufuoma turned down the deal because she didn't think it would sit well with her audience, who she said seemed to be enjoying the "ad-free" nature of the app.

Persons: Jessica Ufuoma, Ufuoma, she's, I've, Ufuoma wasn't Organizations: Nokia, Virgin Voyages Locations: Nigeria, Canada, Lagos, British Columbia, Netherlands, Peru, Machu Picchu, Instagram, Greece, Croatia, Montenegro

Insider spoke with influencer marketing experts and creators about sponsored content on Threads. Within two days of Threads' launch on July 5 , certain brands and influencers started posting paid, sponsored content. She's since posted more sponsored content to Threads. Hulu worked with creator Adam Rose on a sponsored Threads post. Some creators, like travel creator Jessica Ufuoma, are turning down sponsored content requests from brands for this reason.

Persons: influencers, Adam Rose, Kristen Bousquet, I've, Bousquet, Hulu, Krishna Subramanian, Amber Venz, Alessandro Bogliari, Ayomi Samaraweera, Meta, Rose, Brittany Mehciz, Hulu's, Thomas Walters, Ajai Guyot, Guyot, it's, Elon Musk, Ryan Detert, Matt Navarra, who's, what's, Elon, Navarra, Meta's, Instagram, Sooraj Saxena, he's, Sydney Bradley, Taryn Hicks, Jessica Ufuoma, collabs Organizations: She's, Brands, Meta, Creators, Hulu, Dollar, Amazon, Twitter, Sydney Locations: Europe

Insider spoke with influencer marketing experts and creators about sponsored content on Threads. There may not be hashtags yet on Instagram's new app Threads, but that's not stopping #ads from appearing all over the latest social-media platform. Within two days of Threads' launch on July 5 , certain brands and influencers started posting paid, sponsored content. She's since posted more sponsored content to Threads. Some creators, like travel creator Jessica Ufuoma, are turning down sponsored content requests from brands for this reason.

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