Hong Kong CNN —What happens when Asia’s biggest potato chip maker runs out of potatoes?
Pepsi (PEP) controls about 24% of the region’s potato chip market, while Calbee has about 12%, according to data from Euromonitor International.
But the area was ravaged by drought in 2021, and the firm’s domestic potato supply fell by 8% and 14% in the 2021 and 2022 fiscal years, respectively.
Calbee tried to make up for the shortfall by importing more from the United States, which normally accounts for the remaining 10% of its potato supply.
“Staying available on shelves is essential, not just to compete with other potato chip brands but also with other types of snacks.”
Persons:
”, Makoto Ehara, Noriko Hayashi, Calbee, Ehara, it’s, Keiei Sho, Sho, Emil Fazira
Organizations:
Hong Kong CNN, CNN, Bloomberg, Getty, Pepsi, Euromonitor, United Nations, Food, Agriculture Organization, FAO, Walmart
Locations:
Hong Kong, Tokyo, Asia, Brazil, Ukraine, Japan, Hokkaido, United States, Pacific Northwest, ”, America, Europe, China, Indonesia, Asia Pacific