PITTSBURGH (AP) — Dr. Richard W. Moriarty, a retired pediatrician from Pittsburgh who helped create the bright green Mr. Yuk sticker that warns kids away from poisonous substances, has died.
Moriarty passed away on Thursday, according to Jeffrey Fugh of the funeral home John A. Freyvogel Sons Inc., which is handling arrangements in Pittsburgh.
Moriarty was involved in establishing and developing the Pittsburgh Poison Center, where he served as director.
He told the newspaper that the response by children in focus groups to the Mr. Yuk sticker's sickly green color and upset face was instrumental — "the Mr. Yuk symbol was designed by kids for kids.” The poison awareness campaign began in 1971.
Visitation is Sunday and Monday, with a private funeral on Tuesday.
Persons:
Dr, Richard W, Moriarty, Yuk, Jeffrey Fugh, John A, David Hairhoger
Organizations:
PITTSBURGH, Inc, Pittsburgh Poison Center, UPMC, Pittsburgh Post, Gazette, University of Pittsburgh, Carnegie Museum of, Pittsburgh Public Theater
Locations:
Pittsburgh, UPMC Shadyside, Pittsburgh's Lawrenceville