CNN —Fiat, the Italian car brand best known in the United States for its tiny, retro-styled cars, is putting its name on an apartment building across the river from Manhattan. The Fiat House residences will be in a far more pragmatic location, near the western approaches to the George Washington Bridge in Fort Lee, New Jersey. Fiat House residents will have access to a car-sharing fleet of Fiat 500e electric cars, according to an announcement from Fiat and UNLMTD Real Estate. The building will include more than 300 apartment units ranging from studios to 2-bedrooms, some furnished, according to the announcement. While Fiat’s cars cost far less than those of ultra-luxury brands like Bentley and Aston Martin its sales have been similarly small in number.

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Persons: CNN —, Aston Martin, George Washington, Fiat’s Organizations: CNN, CNN — Fiat, Fiat, Porsche, Bentley, Honda Locations: United States, Manhattan, South Florida, Fort Lee , New Jersey, New Jersey, New York City, UNLMTD