As of early Thursday, a vast roster of popular songs were disappearing from the social media platform's library. The complete removal of UMG-licensed music will likely take a few days — but chances are, avid TikTokers are already seeing the effects. Artists will also not be able to post the audio of their UMG-licensed songs on TikTok. “It is sad and disappointing that Universal Music Group has put their own greed above the interests of their artists and songwriters,” TikTok said. Mall stressed the overall consequences of pulling music from social media platforms like TikTok — particularly for younger developing artists.

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Persons: —, Taylor Swift, Bunny, Drake —, TikTok, UMG, ”, Andrew Mall, Ariana Grande, Justin Bieber, Billie Eilish, ” UMG, ” TikTok, we're, “, UMG's Virgin EMI Records Ted Cockle, Cockle, Alexandra J, Roberts, SZA, Drake, Billie Eilish —, Jessica Henig, it's, Henig, Michelle Chapman Organizations: Universal, Group, Associated Press, “ Universal, Northeastern University, UMG, Universal Music, UMG's Virgin EMI Records, Music Management, ”, Associated, Virgin EMI, AP Locations: UMG, New York