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☆ YouTube shorts is creeping up on TikTok as a go-to app for music fans
▼ + stars: | 2024-07-18 | by ( Dan Whateley | Amanda Perelli | ) www.businessinsider.com time to read: +4 min

Read previewTikTok may be Gen Z's favorite jukebox, but YouTube shorts is quickly gaining steam among music listeners, per a new report from entertainment-industry data firm Luminate. When making a short, creators can add copyrighted music to videos using the YouTube shorts audio library. TikTok is still the go-to platform for music marketers looking to drive attention to songs. YouTube shorts may still be a tough sell for some marketers, however. YouTube is a major hub for long-form music content, and its shorts feature could help drive fans to artists' music videos and other original content, said Johnny Cloherty, CEO of the music-marketing firm Songfluencer.

Persons: —, TikTok, Olivia Rodrigo, Drake, Lyor Cohen, Simon Friend, Friend, Johnny Cloherty, Cloherty Organizations: Service, Business, Universal Music, Facebook, YouTube Locations: TikTok

☆ Taylor Swift's 'The Tortured Poets Department' just broke a record as her biggest album on the Billboard 200. Here's how her others rank.
▼ + stars: | 2024-07-15 | by ( Callie Ahlgrim | ) www.businessinsider.com time to read: +1 min

"Fearless (Taylor's Version)""Fearless (Taylor's Version)" was released in 2021. "For example, only I know which songs I wrote that almost made the 'Fearless' album," she continued. Many were skeptical that the "Taylor's Version" project would be embraced by fans, let alone achieve commercial success. Those skeptics were forced to eat their words when "Fearless (Taylor's Version)" began to outpace the original on streaming platforms. According to Billboard, "Fearless (Taylor's Version)" earned more equivalent album sales in its first week of release than "Fearless" earned over the entire next year.

Persons: Taylor Swift, Swift, Scooter Braun, rerelease, Braun Organizations: Billboard

☆ AI company behind viral ‘BBL Drizzy’ fake Drake diss track gets sued
▼ + stars: | 2024-06-24 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +3 min

CNN —A group of major record labels is suing two AI startups, alleging they wrongfully used popular artists’ work to train their systems to produce copyrighted music without their consent. Udio is the company behind “BBL Drizzy,” the AI-generated song that went viral last month during the Kendrick Lamar and Drake spat. Udio was founded last year by former Google DeepMind researchers to make it “easy for anyone to create emotionally resonant music in an instant,” according to the company. The platform, which allows users to create songs with only a few prompts, relies on OpenAI’s ChatGPT for lyrics and title development. Udio and Suno did not immediately respond to a request for comment.

Persons: Warner Records –, Udio, Kendrick Lamar, Drake, Suno, Mitch Glazier, ”, Billie Eilish, Kacey Musgraves, J Balvin, Jon Bon Jovi, Jonas, Katy Perry, Miranda Lambert, CNN’s Jordan Valinsky Organizations: CNN, Recording Industry Association of America, Sony Music Entertainment, Warner Records, Labs, BBL, Google, RIAA, Rights Alliance

☆ A list of the songs vying to be 2024’s summer anthem
▼ + stars: | 2024-06-21 | by ( Scottie Andrew | ) edition.cnn.com time to read: +9 min

It was easier even a decade ago to settle on the song of the summer. Now that summer has officially started, sample these musical confections and decide for yourself — what’s destined to become the song of summer 2024? Daniel Boczarski/Getty ImagesNot Like Us, Kendrick Lamar Credit: Kendrick Lamar, under exclusive license to Interscope RecordsHere’s a song of the summer that breaks all the rules. ‘A Bar Song (Tipsy),’ ShaboozeyShaboozey mashes up pop-country with the 2004 club classic "Tipsy" on his mournful yet singable hit, "A Bar Song (Tipsy)." Still, lyrics about dragging your increasingly drunk self from bar to bar in a desperate attempt to shed the stress of your 9-to-5 are not unrelatable.

Persons: it’s, Mike Errico, New York University’s, Errico, Sabrina Carpenter Sabrina Carpenter, Nina Westervelt, Sabrina Carpenter, “, Billie Eilish, Billie Eilish's, Arturo Holmes, Eilish, —, Randy Holmes, Tinashe’s, Janet Jackson, factly, Babe, ’ Chappell Roan Chappell Roan, Stephen J, Cohen, Chappell, ”, Kate Bush, Cyndi Lauper’s, Roan fantasizes, Roan didn’t, ’ Tommy Richman, Tommy Richman, Johnny Louis, Richman, ’ Kendrick Lamar, Kendrick Lamar, Drake, Daniel Boczarski, — Lamar, It’s, Lamar, Brett Carlsen, Carter, Shaboozey Organizations: CNN, New York, Davis, Island Records, UMG, Inc, Interscope, Disney, Life, Amusement Records, Getty, Tommy Richman Credit, Concord, Kendrick Lamar Credit, Interscope Records, Lamar, American Locations: New, TikTok, British, singalongs, Chappell Roan, LA, Nashville

☆ Taylor Swift and Drake's label UMG strikes new licensing deal with TikTok to end spat
▼ + stars: | 2024-05-02 | by ( ) www.cnbc.com time to read: 1 min

The headline and text of this story have been amended to say that Taylor Swift's music was restored on TikTok on April 12.

Persons: Taylor Locations: TikTok

☆ TikTok agrees deal with Universal Music Group, bringing back the world’s biggest artists
▼ + stars: | 2024-05-02 | by ( Hanna Ziady | ) edition.cnn.com time to read: +2 min

London CNN —Ariana Grande, Adele and Rihanna will soon be back on TikTok, joining Taylor Swift after a deal with Universal Music Group ended a feud that saw one of the world’s biggest record labels pull its music from the video platform. The licensing agreement, announced Wednesday, means that within one to two weeks TikTok’s 1 billion-plus users will be able to use music by UMG artists in their videos. All videos featuring Universal artists’ music that had previously been muted because of copyright violations will be unmuted. “We are pleased to have found a path forward with Universal Music Group,” TikTok CEO Shou Chew said in a joint statement. Universal pulled its music off TikTok in February after the two companies failed to reach an agreement on royalty fees for Universal’s artists, who also include Lady Gaga, Coldplay and Justin Bieber.

Persons: London CNN — Ariana Grande, Adele, Rihanna, Taylor Swift, Michael Nash, Shou Chew, Lady Gaga, Coldplay, Justin Bieber, TikTok, ” Organizations: London CNN, Universal Music Group, ”, UBS, Universal, TikTok, Poets Department Locations: TikTok

☆ Taylor Swift's music returns to TikTok after Universal Music agrees new licensing deal, ending spat
▼ + stars: | 2024-05-02 | by ( Ryan Browne | ) www.cnbc.com time to read: +1 min

Taylor Swift attends the 66th GRAMMY Awards at Crypto.com Arena on February 04, 2024 in Los Angeles, California. Universal Music Group , the record label for top music artists including Taylor Swift, struck a new licensing agreement with TikTok, putting an end to a spat between the two companies. In a statement Thursday, UMG said the licensing deal would lead to the return of its artists' music to TikTok. Music by artists including Swift and Drake became unavailable on TikTok, which is owned by Chinese internet giant ByteDance. At the heart of the spat was the contention that TikTok allowed its platform to undermine artists' intellectual property with unauthorized AI-generated songs.

Persons: Taylor Swift, UMG, TikTok, Swift, Drake Organizations: Crypto.com Arena, Universal Music Group, TikTok, Poets Department, CNBC, UMG Locations: Los Angeles , California

☆ Drake and Olivia Rodrigo fans can rejoice. TikTok is getting their music back.
▼ + stars: | 2024-05-02 | by ( Jordan Hart | ) www.businessinsider.com time to read: +1 min

TikTok said it reached a deal with music company UMG to bring back some of its biggest musicians. In February, music from stars like Drake, Olivia Rodrigo, and Taylor Swift was removed from TikTok. AdvertisementUniversal Music Group has inked a new deal with TikTok that will return some of the hottest hits to the video-sharing app. TikTok announced Thursday that the two businesses reached a "multi-dimensional licensing agreement" that fans of artists like Drake and Olivia Rodrigo will be relieved to hear about. It comes after TikTok removed UMG artists' music in February after negotiations over an expired licensing contract heated up, meaning people couldn't post content on TikTok featuring overlaid UMG songs, for example.

Persons: TikTok, UMG, Drake, Olivia Rodrigo, Taylor Swift, — Organizations: Service, Business

☆ Taylor Swift abandoned UMG's fight, making the record label's argument against TikTok look weaker: report
▼ + stars: | 2024-04-13 | by ( Hannah Getahun | ) www.businessinsider.com time to read: +3 min

Swift recently brought her music back to the platform after UMG pulled it in January due to an ongoing fight between the music publisher UMG and TikTok. This story is available exclusively to Business Insider subscribers. According to a report from The Wall Street Journal, Swift was initially on board with UMG's move. "Universal can't claim they're winning a fight Taylor doesn't want a part of," Bill Werde, the director of Syracuse University's music business program, told the Journal. UMG, TikTok, and a representative for Swift didn't respond to requests for comment from Business Insider sent outside regular business hours.

Persons: —, Taylor, Universal Music Group's, Swift, UMG, TikTok, Drake, Olivia Rodrigo, Beyoncé, UMG's, Swift's, they're, Taylor doesn't, Bill Werde Organizations: Service, Universal Music, Wall Street Journal, Business, Wall Street, Poet's Department, Syracuse, Business Insider

☆ Taylor Swift pulled another power move that showcases just how much industry influence she has
▼ + stars: | 2024-04-12 | by ( Shubhangi Goel | ) www.businessinsider.com time to read: +3 min

Taylor Swift brings her music back to TikTok, undermining a UMG attempt to keep off the platform. Her move is celebrated by fans and highlights the influence she holds in the music industry. It gives her control of where her work is available, unlike other UMG artists, whose music is still off TikTok. Related storiesThe move is another example of the power Swift holds by owning her music. In 2014, Swift pulled her music off streaming giant Spotify over concerns of their "freemium" business model.

Persons: Taylor Swift, —, Taylor, she's, Swift, Scooter Braun, Swift's, UMG, TikTok Organizations: UMG, Service, Universal Music Group, Poets Department, Sony, Warner Music Group, TikTok Locations: TikTok

☆ Taylor Swift's return to TikTok shows even the world's biggest stars still need the app
▼ + stars: | 2024-04-12 | by ( Dan Whateley | ) www.businessinsider.com time to read: +4 min

Taylor Swift is back on TikTok despite a feud between the app and her label Universal Music Group. Swift's reemergence shows that even the world's biggest stars need TikTok to promote their work. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . UMG artists can still post videos on TikTok, but they can't use their own tracks, making it harder to push a new album. Related storiesSwift's return to TikTok shows that even the industry's biggest stars still need to use the app to help a new album take off.

Persons: Taylor Swift, Swift's, —, Drake, Olivia Rodrigo, Taylor, she's, Swift, TikTok, Chauncey Hollis Jr Organizations: Universal Music Group, Service, Universal, Poets Department, Business, Spotify, AMC, Bloomberg Locations: TikTok, Hollywood, Singapore, Australia

☆ Music marketers say artists need to make TikToks now more than ever, as influencer campaigns lose luster
▼ + stars: | 2024-03-05 | by ( Dan Whateley | ) www.businessinsider.com time to read: +6 min

Advertisement"I always remember early label conversations when we'd run TikTok campaigns," Ramzi Najdawi, cofounder at the music-marketing firm ATG, told BI. In 2024, most artists now need to get directly involved in creating social content in some form, said 10 music marketers who spoke to BI about their strategies. AdvertisementTo make influencer campaigns work better, music marketers ask artists to post original content first, creating organic interest in a song that creators can then push forward with additional videos. "Influencer campaigns don't really work in the way that people think they do," Prophet Media's founder Steph Rinzler told BI. Many marketers are now seeking out an artist's fans, rather than random influencers, to make videos for song campaigns.

Persons: —, TikTok, Taylor Upsahl, wasn't, influencers, we'd, Ramzi Najdawi, doesn't, it's, Ed Winters Ronaldson, Najdawi, scrappy, Cynthia Parkhurst, Jonas, Parkhurst, Matine Kazemi, Lawrence, Prophet Media's, Steph Rinzler, Omid Noori, Taylor Swift, Olivia Rodrigo, Simon Friend, Sean Kane, Kane Organizations: Service, Business, BI, Universal Music, Creative, YouTube, Prophet Media

☆ Music on TikTok is disappearing amid battle with Universal Music Group. Can it make photos work?
▼ + stars: | 2024-02-28 | by ( Peter Kafka | ) www.businessinsider.com time to read: +1 min

TikTok is losing access to Universal Music Group's songs, including from artists like Taylor Swift. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementTikTok, the platform best known as "the app where people dance around to music," is losing a lot of music and is going to lose more. This story is available exclusively to Business Insider subscribers.

Persons: TikTok, Taylor Swift, —, Drake, Bunny Organizations: Universal Music, Service, Street, Universal Music Group, Universal, Business Locations: UMG

☆ Taylor Swift's 'poor quality' merch and shipping delays has some fans calling for a boycott
▼ + stars: | 2024-02-22 | by ( Jordan Hart | ) www.businessinsider.com time to read: +5 min

Read previewTaylor Swift fans are a dedicated group, but complaints about the pop star's merch have some calling for a boycott in recent months. However, some fans on social media are calling out what they described as the poor quality of her merch and delayed shipping times. Instead of blaming Swift for the merch, many fans are looking at her record label Universal Music Group for the delays and poor quality. Another Redditor posted expectation vs. reality photos of a $40 "1989" tote bag ordered online. Others online called out the "poor quality" of the tote bag and said that it's nothing new for Swift's merch site.

Persons: —, Taylor Swift, Swifties, Pollstar, Swift, Redditor, subreddit, hadn't, Swift's, I'm, taylors, TeJDBDyfBj — Riley 🤍🖤 Organizations: Service, Business, Universal Music Group, tote

☆ TikTok is pissing everyone off right now. Here's how its brute-force tactics could pay off — or backfire.
▼ + stars: | 2024-02-15 | by ( Dan Whateley | Sydney Bradley | ) www.businessinsider.com time to read: +7 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. The move was an about-face for the president, whose administration had spent years calling it a national security risk. AdvertisementIt’s been deep in a public spat over music licensing with one of its most important partners, Universal Music Group. Some users have said it’s ruining the app by promoting shopping over the funny skits and dancing videos that first made TikTok popular. For leaders at ByteDance, who often have the final say over product decisions at TikTok, copying ideas from Douyin to TikTok is part of their playbook.

Persons: —, TikTok, Joe Biden, Biden, Brandon, TikTok isn’t, it's, Taylor Swift, Olivia Rodrigo, UMG, ” TikTok, it’s, TikTok's, ByteDance, It’s, Meghana, Pissing, ” Michael Huppe, Katie Notopoulos, ” Dhar Organizations: Service, White, Business, Universal Music Group, Music, Black, Facebook, Google, Big Tech, ”, YouTube, Shopping Network Locations: TikTok, Washington, Meghana Dhar, China, ByteDance

☆ TikTok's feud with Universal has music marketers shifting campaigns to Instagram reels while some see an opportunity to plug other artists
▼ + stars: | 2024-02-13 | by ( Dan Whateley | Amanda Perelli | ) www.businessinsider.com time to read: +4 min

But for music marketers tasked with helping artists and new releases go viral on social media, the show must go on. Others are encouraging creators and performers to use unofficial, user-uploaded versions of UMG artists' songs in TikTok videos. Other marketers have similarly shifted promotional efforts from TikTok to reels for UMG songs. Still, even without UMG artists' songs, TikTok remains a critical part of the song-marketing playbook, music marketers told BI. Some marketers are asking creators to swap in these unofficial tracks into muted videos to promote the UMG artists, several of the music marketers said.

Persons: TikTok, Olivia Rodrigo, Taylor Swift, they've, Simon Friend, Timothy Collins, Benjamin Ingrosso's, Benjamin, Collins, Friend Organizations: Universal Music, Business, Round, BI, Creed Media, Universal Music Group, TikTok

☆ Indie musicians are celebrating UMG's decision to pull its music off TikTok: 'It's our time to shine baby'
▼ + stars: | 2024-02-06 | by ( Shubhangi Goel | ) www.businessinsider.com time to read: +4 min

In the days since Universal Music Group pulled its music off TikTok, countless videos on the platform have suddenly been muted. And many independent artists are realizing this might be their moment to shine. AdvertisementNow, many indie music artists are jumping on the opportunity to maximize their exposure. As Emily Zeck, an indie country musician with 2.5 million TikTok followers, wrote on a recent video caption, "It's our time to shine baby." The song has over 20 million streams on Spotify and has been reused in 1.1 million TikTok videos.

Persons: Taylor Swift, UMG, Emily Zeck, TikTok, Shane Niemi, Niemi, Ktlyn, Rebecca Rea, Rea, Lilith Max, Houston who's, ", Max Organizations: Universal Music Group, TikTok, Spotify, UMG Locations: San Diego, Dallas Fort Worth, TikTok

☆ Forget Taylor Swift and Bad Bunny — TikTokers are now dancing to royalty-free music
▼ + stars: | 2024-02-05 | by ( Amanda Goh | ) www.businessinsider.com time to read: +4 min

If you open TikTok today, you might well be greeted with creators dancing to royalty-free music instead of your favorite tunes from artists like Taylor Swift or Bad Bunny. The move has resulted in a whole archive of "muted" TikTok videos, and even the UMG artists themselves aren't safe. Some TikTok creators are already responding to UMG's move by filming themselves dancing to songs in the public domain. I'm glad they are far in the past because I look awkward mouthing and dancing to no music," Romano said. "I would say 75% of my videos would contain UMG music," Romano said.

Persons: Taylor Swift, That's, Justin Bieber, Bieber, Kevin MacLeod, Kristen Wiig, Will Ferrell, Sophia Romano, Romano, UMG, Brian Gabriel, Gabriel, Nikalas Anderson, Anderson, Für Elise, Wendy Ly, Swift's Organizations: Universal Music Group, UMG, Globes, BI Locations: NYC, Los Angeles, Japan

☆ Taylor Swift's 'Midnights' shouldn't win album of the year at the 2024 Grammys. Here's who should win instead.
▼ + stars: | 2024-02-03 | by ( Callie Ahlgrim | ) www.businessinsider.com time to read: +2 min

"Midnights" by Taylor Swift"Midnights" was released on October 21, 2022. 1 for six weeksTaylor Swift's 10th studio album (not including rerecords) is nothing short of a sensation. "Midnights" sold over 1 million copies in its debut week, the first album to achieve the feat since Swift's own "Reputation." After experimenting with folk and indie-rock during the pandemic, "Midnights" marked Swift's return to radio-primed pop. Since its release in late 2022, Swift's fame and reach have expanded to unprecedented levels.

Persons: Taylor Swift, Taylor Swift's, Swift, Jack Antonoff, Midnights, Kaur, — Organizations: Recording Academy, Harvard

☆ Taylor Swift songs removed from TikTok after her label UMG's spat with the app
▼ + stars: | 2024-02-01 | by ( Arjun Kharpal | ) www.cnbc.com time to read: 1 min

Taylor Swift performs onstage at Lumen Field in Seattle on July 22, 2023. Music by artists including Taylor Swift and Drake was no longer available on TikTok when CNBC checked on Thursday morning. A licensing agreement between UMG and TikTok, which is owned by Chinese tech giant ByteDance, expired on Wednesday. UMG alleged TikTok proposed paying its artists and songwriters "at a rate that is a fraction of the rate that similarly situated major social platforms pay." The music label also alleged TikTok is allowing its platform to be "flooded with AI-generated recordings."

Persons: Taylor Swift, Lumen, Drake, UMG, TikTok Organizations: Universal Music Group, CNBC Locations: Seattle, UMG

As of early Thursday, a vast roster of popular songs were disappearing from the social media platform's library. The complete removal of UMG-licensed music will likely take a few days — but chances are, avid TikTokers are already seeing the effects. Artists will also not be able to post the audio of their UMG-licensed songs on TikTok. “It is sad and disappointing that Universal Music Group has put their own greed above the interests of their artists and songwriters,” TikTok said. Mall stressed the overall consequences of pulling music from social media platforms like TikTok — particularly for younger developing artists.

Persons: —, Taylor Swift, Bunny, Drake —, TikTok, UMG, ”, Andrew Mall, Ariana Grande, Justin Bieber, Billie Eilish, ” UMG, ” TikTok, we're, “, UMG's Virgin EMI Records Ted Cockle, Cockle, Alexandra J, Roberts, SZA, Drake, Billie Eilish —, Jessica Henig, it's, Henig, Michelle Chapman Organizations: Universal, Group, Associated Press, “ Universal, Northeastern University, UMG, Universal Music, UMG's Virgin EMI Records, Music Management, ”, Associated, Virgin EMI, AP Locations: UMG, New York

Universal Music Group, which represents artists including Taylor Swift, Drake, Adele, Bad Bunny and Billie Eilish, says that it will no longer allow its music on TikTok now that a licensing deal between the two parties has expired. The licensing agreement between UMG and TikTok is expired as of Wednesday. Political Cartoons View All 253 Images“Ultimately TikTok is trying to build a music-based business, without paying fair value for the music,” UMG said. “Clearly, Universal’s self-serving actions are not in the best interests of artists, songwriters and fans,” TikTok said. Yet Universal Music also called new technology a potential threat to artists and said that TikTok is developing tools to enable, promote and encourage AI music creation.

Persons: Taylor Swift, Drake, Adele, Bad Bunny, Billie Eilish, UMG, ” UMG, TikTok, ” TikTok, ” Organizations: Universal Music Group, ByteDance, Universal Locations: UMG

☆ TikTok is about to find out if it can survive without Taylor Swift and Ice Spice
▼ + stars: | 2024-01-31 | by ( Hannah Getahun | Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +3 min

Universal Music Group said it could not reach a deal with TikTok to license its music. The label says TikTok pays a "fraction of the rate" that other platforms do for licensing. The current contract between UMG and TikTok expires Wednesday, per the letter. 2", Ice Spice's "In Ha Mood," and Taylor Swift's "Cruel Summer" are a part of the label's catalog. "TikTok has been able to reach 'artist-first' agreements with every other label and publisher," TikTok told Business Insider.

Persons: UMG, TikTok, —, Taylor Swift, Drake, Olivia Rodrigo, Beyonce, Doja, Taylor, Shou Zi, Chew Organizations: Universal Music Group, Service, UMG, Business Locations: UMG, TikTok, China

☆ Taylor Swift's label UMG to pull music from TikTok, accusing the social media app of bullying
▼ + stars: | 2024-01-31 | by ( Arjun Kharpal | ) www.cnbc.com time to read: +2 min

A music licensing agreement between UMG and TikTok, which is owned by Chinese tech giant ByteDance, expired on Wednesday, and new terms have not been agreed. This means that UMG could pull its music catalog from TikTok. Universal Music Group said on Wednesday that it will cease licensing its music to TikTok and accused the short-form video giant of bullying and intimidation in its contract negotiations. UMG also said that TikTok "makes little effort to deal with the vast amounts of content on its platform that infringe" artists' music. By selectively removing the music of certain of our developing artists, while keeping on the platform our audience-driving global stars."

Persons: UMG, Taylor Swift, Drake, TikTok Organizations: TikTok, Universal Music Locations: UMG, TikTok

☆ Inside TikTok's fight against the most powerful music label in the industry and what could happen next
▼ + stars: | 2024-01-31 | by ( Dan Whateley | ) www.businessinsider.com time to read: +6 min

Music licensing talks are heating up between TikTok and Universal Music Group as negotiations have left the conference room and entered the public sphere. "Their core mission is to generate as much money as they can from their recordings for their shareholders," David Herlihy, a copyright lawyer and music industry professor at Northeastern University, told BI. The company is in the process of launching a dedicated streaming app, TikTok Music, and has worked closely with artists on influencer listening parties, livestreams, and in-person events. But TikTok, as a global social giant, is an important product for music artists and labels. This is why the music industry is seeking to capture more value."

Persons: Taylor Swift, Ariana Grande, TikTok, It's, David Herlihy, David, Goliath, UMG, Tatiana Cirisano, Jonny Kaps, MIDiA's Cirisano Organizations: TikTok, Universal Music Group, Business, Hollywood, Warner Music Group, Sony Music Entertainment, Northeastern University, Music, MIDiA Research, YouTube, Universal, SiriusXM Locations: India, Australia

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