The average Shein shopper is a nearly 35-year-old woman, according to a UBS report.
While the average Shein customer skews older than the influencers associated with the brand, they are still 13 years younger than the average American adult shopper.
The average Shein customer is female, earns $65,300 in annual income, and reported spending $100 per month on women's clothing.
Shein customers also shop more frequently than the average American, both online and in stores.
Environmental, social, and ethical business practices ranked among the lowest priorities for all American shoppers surveyed.
Persons:
Shein, —
Organizations:
UBS, Service, UBS Securities, that's, Wall Street Journal, Walmart, Target, Shein, Google, Analysts
Locations:
TikTok, Amazon, Maxx