It was the upstart athletic brand that was making real inroads against Nike, the dominant name in the industry.
People saw it as a company that actually could break through and take market share from Nike among the hardcore athletes,” Swartz said.
String of controversiesThe period from 2016 onward is when “things really started to fall apart” at Under Armour, Swartz said.
A bulk of Under Armour products are sold through sporting goods retailers and department stores, including Macy’s and Kohl’s, and online.
The basketball superstar Curry, arguably the best shooter in history, famously signed with Under Armour instead of Nike in 2013.
Persons:
Armour, Stephen Curry, Jordan Spieth, Kevin Plank, Howard Schultz’s, Bob Iger’s, Plank, ”, David Swartz, Morningstar, ” Swartz, Justin Sullivan, Tommy Gilligan, ” Plank, Swartz, “, —, Stephanie Linnartz, ” Schwartz, Andrew Kelly, Merrell, Zak Stambor, Stambor, Plank’s, Noel Celis, Eric Smallwood, Dwayne Johnson, Johnson, ” Smallwood, Smallwood, Curry, Joel Embiid, Embiid, Skechers, Caitlin Clark
Organizations:
New, New York CNN, Nike, Starbucks, Disney, CNN, Sports, North, Maryland Terrapins, Southern Methodist Mustangs, Capital, Maryland, Reuters, —, Armour, Sports Authority, Sporting Goods, UCLA, US Securities and Exchange Commission, Footwear News, Adidas, NBA Golden State Warriors, UA Curry II, Getty, Apex Marketing, United Football League, NBA, WNBA
Locations:
New York, San Rafael , California, North America, College Park , Maryland, Manhattan , New York, Petaluma , California, Manila, AFP