The media company first made a name for itself by distributing high-school sports videos, then producing its own shows and operating its own sports leagues. Rutstein, who worked at Adidas and Reebok before Overtime, said the company distinguishes its merch by focusing on quality. Advertisement"When we first started, I said, we're not going to be a media company that just does merch," Rutstein told Business Insider. Advertisement"Through partnerships, we've been able to expand our audience, of course, to these brands that are either legacy or heritage streetwear brands," Rutstein said. Other brands Overtime has partnered with include BAPE, a Japanese clothing brand; PSD Underwear, which makes underwear and activewear; 7-Eleven, a convenience store chain; and Billionaire Boys Club, a fashion label founded by singer-songwriter Pharrell Williams.

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Persons: —, Tyler Rutstein, Rutstein, we're, SpongeBob, we've, Pharrell Williams, that's Organizations: Service, Paramount, Business, Adidas, Reebok, Billionaire Boys Locations: merch