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NEW YORK (AP) — U.S. regulators have barred TurboTax maker Intuit Inc. from advertising its services as “free” unless they are free for all customers, or if eligibility is clearly disclosed. The order also bars Intuit from “misrepresenting any material facts about its products or services,” including refund policies and price points. There was no financial penalty in the FTC's order, but Intuit has previously faced hefty charges over the marketing of “free” services. In a 2022 settlement signed by the attorneys general of all 50 states, Intuit agreed to suspend TurboTax’s “free, free, free” ad campaign and pay $141 million in restitution to nearly 4.4 million taxpayers nationwide. Those impacted were low-income consumers eligible for free, federally-supported tax services — but paid TurboTax to file their federal returns due to “predatory and deceptive marketing,” New York Attorney General Letitia James said.
Persons: Michael Chappell, TurboTax’s, Letitia James Organizations: , Intuit Inc, Federal Trade Commission, Intuit, Associated Press, ” New York Locations: — U.S, California
New York CNN —The Federal Trade Commission ruled in a final order and opinion Monday that TurboTax, the popular tax filing software, engaged in deceptive advertising and banned the company from advertising its services for free unless it is free for all customers. By running ads for “free” tax services that many customers were not qualified for, the tax filing software violated the FTC Act and deceived consumers, the agency said. The FTC had first sued Intuit, TurboTax’s owner, for its deceptive advertising in 2022. Intuit cannot advertise or market any goods or services as free unless it’s free for all customers, the FTC ordered. The FTC added if the service isn’t actually free for the majority of consumers, TurboTax could state that as well.
Persons: D, Michael Chappell, , , , Letitia James, ” CNN’s Jordan Valinsky Organizations: New, New York CNN, Federal Trade Commission, FTC, Intuit Locations: New York
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