NEW YORK (AP) — U.S. regulators have barred TurboTax maker Intuit Inc. from advertising its services as “free” unless they are free for all customers, or if eligibility is clearly disclosed.
The order also bars Intuit from “misrepresenting any material facts about its products or services,” including refund policies and price points.
There was no financial penalty in the FTC's order, but Intuit has previously faced hefty charges over the marketing of “free” services.
In a 2022 settlement signed by the attorneys general of all 50 states, Intuit agreed to suspend TurboTax’s “free, free, free” ad campaign and pay $141 million in restitution to nearly 4.4 million taxpayers nationwide.
Those impacted were low-income consumers eligible for free, federally-supported tax services — but paid TurboTax to file their federal returns due to “predatory and deceptive marketing,” New York Attorney General Letitia James said.
Persons:
Michael Chappell, TurboTax’s, Letitia James
Organizations:
—, Intuit Inc, Federal Trade Commission, Intuit, Associated Press, ” New York
Locations:
— U.S, California