Both companies see massive potential for the technology, with a grand vision for AR glasses to usurp smartphones as the next generation of computing. Microsoft has also invested in AR technology for well over a decade, launching its HoloLens headset for enterprise in 2016. While Snap and Meta have debuted AR prototypes, they're still years away from selling those devices to consumers. Snap similarly plans to invest in building out its ecosystem, renting its AR glasses to developers who commit to paying $99 a month for a year for the Spectacles. Watch the video as CNBC's Julia Boorstin tries Meta and Snap's augmented reality glasses and explores the future of this cutting-edge tech.

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Persons: Mark Zuckerberg, Evan Spiegel, Chris Cox, CNBC's Julia Boorstin, Apple, Tuong Nguyen, Gartner, they're, Zuckerberg, We're, We've, Spiegel, Boorstin, Julia Boorstin Organizations: Google, Microsoft, Meta