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Trump picked up a larger portion of voters under 30 than any Republican presidential candidate since 2008, according to NBC News exit polling, improving with both young men and young women. In 2020, President Joe Biden beat Trump by 11 percentage points among young men; this year, Trump beat Kamala Harris by 2 points. Among young women, Biden’s 35-point lead over Trump in 2020 shrunk to a 24-point lead for Harris. Among young white men without college degrees, Trump beat Harris, 56% to 40%. “Every candidate and party had an opportunity to really listen to young voters and hear what they really wanted,” Kawashima-Ginsberg said.
Persons: Donald Trump’s, , Adin Ross, Theo Von, Bussin, Joe Rogan, ” Dana White, Trump, Joe Biden, Kamala Harris, Harris, “ it’s, , Kei Kawashima, Ginsberg, Young, Kawashima, Rogan, influencers, Jake Paul, ” Kawashima, Ryan Jones, Jones, would’ve, Jaiveer Bajwa, Kaeli Bennet, Barron Trump, Joe Rogan’s, Barron, Sobolewski, Von, ” Trump, Von’s, Alex Cooper’s “, Gen, Harris ’, Anil Cacodcar, you’re, ” Cacodcar Organizations: Trump, Republican, NBC, Tufts University’s Center for Information, Research, Civic, Edison Research, Harris ’, Trump ., YouTube, Harvard, Biden Locations: United States, Pennsylvania, Ohio
“The Gen Z electorate can make or break the election in some of our key races,” said Ashley Aylward, 26, a research manager at HIT Strategies, a Washington-based public opinion research firm focusing on youth and minority voters. The firm was started in 2019 “because we were seeing so many political operatives kind of just dismissing the emerging electorate — young people, people of color,” she said. As more of Gen Z reaches voting age, experts have advised candidates to change their strategies to appeal to new voters. Experts said social media — and TikTok specifically — are key in strategizing for the Gen Z vote in the 2022 election. Experts emphasized that Gen Z cares about authenticity and casualness; candidates can “miss the mark” when they “don’t use the language that young people do," Aylward said.
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