According to a Goldman Sachs estimate, the industry is worth around $250 billion and could grow to $500 billion by 2027. "The market may be expanding, but competition is fierce," Tachat Igityan, the CFO and founder at Destream, a payment platform for content creators, told Business Insider. Advertisement"The algorithm, it gets really frustrating," Tufte told BI. "The $250 billion influencer economy might sound huge, but it doesn't mean all influencers are raking it in," Murray said. She said she thinks this is the way most content creators will go.

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Persons: Goldman Sachs, Julia Montgomery, Marisa Kay, Ruby Tufte, Tufte, she's, Dominic Smales, Kim Murray, Murray, Smales, —, influencers Organizations: BI, YouTube, Gleam, GloMotion Studios, Virality, Brands Locations: TikTok