DIRS.INFO The most relevant business & tech news

☆ Free TV Streaming Is Surging, and It's a Problem for Hollywood
▼ + stars: | 2024-08-29 | by ( Lucia Moses | ) www.businessinsider.com time to read: +12 min

The basic problem: It's unclear how these free services could support new, Hollywood-style programming even if they wanted to. Now, with YouTube making the jump to TV screens and "free, ad-supported TV" (FAST) services having a moment, where does that leave Hollywood? Tech and legacy media will battle over free TV in the coming monthsLooking ahead, the major players already ahead in free TV will likely continue to gain share. Free streaming may seem like a way for Hollywood to claw back viewers. If not, it's hard to say what winning in the battle for free TV will actually get them.

Persons: Prognosticators, YouTuber Jamie Clement, Tubi's, Sarah Lee, Evan Shapiro, There's, Jenn Vaux, it's, Max, Peacock, Roku, It's, Tubi, Adam Lewinson, WBD, Laura Florence, Horowitz Organizations: Netflix, Business, YouTube, Hollywood, Disney, Hulu, Warner, Comcast, FX Networks, Parks Associates, Nielsen, Media, Fox, ABC News, NFL, FAST, Horowitz Research, Hub Entertainment Research, Tech, Fire TV, Paramount, Pluto, SVP, Global, Fremantle, JPMorgan, CNBC Locations: Hollywood, Fremantle

☆ How Tubi grabs Gen Z viewers by tapping into its fan base, multicultural programming, and more
▼ + stars: | 2024-05-15 | by ( Lucia Moses | ) www.businessinsider.com time to read: +8 min

TubiHow Tubi found a Gen-Z audienceTubi, which was acquired by Fox in 2020 for $440 million, didn't deliberately aim at Gen Z when it started in 2014. Because Gen Z spends so much time on social media, they're used to entertainment being free. "Gen Z is orienting themselves around shared interests, subculture interests. The plan is to turn fans into promotors, recognizing that Gen Z is heavily influenced by their friends' recommendations; the initiative is in beta. My thesis is not that people are going to cancel their Netflix subscriptions and go running to Tubi," Parlapiano said.

Persons: Tubi, Peacock, Max, Gen, Nicole Parlapiano, It's, it's, Rupert Murdoch, Fox, There's, didn't, they're, Parlapiano, we've, Carter, Anne Hathaway, Bijou Phillips, Joseph Gordon, Levitt, Chris Baker, Issa Rae's, Bridgerton's, Nicola Coughlan Organizations: Service, Fox, Nielsen, Disney, Hollywood, Business, YouTube, Netflix, FAST, ColorCreative, promotors Locations: Tinder, Tubi

☆ How Fox's Tubi captured Gen Z's attention and became the fastest-growing streaming service
▼ + stars: | 2024-05-13 | by ( Lucia Moses | ) www.businessinsider.com time to read: +8 min

☆ Fox names Vimeo's Anjali Sud as Tubi streaming service CEO
▼ + stars: | 2023-07-17 | by ( ) www.reuters.com time to read: +1 min

July 17 (Reuters) - Fox Corp (FOXA.O) on Monday named Anjali Sud, the former longtime head of video-sharing platform Vimeo, as the chief executive of its streaming service Tubi. Sud recently stepped down as the CEO of Vimeo, after about nine years at the streaming platform. She will report into Tubi Media Group CEO Paul Cheesbrough. Before Vimeo, Sud held positions in finance, media and e-commerce at Time Warner and Amazon.com. In a restructuring in April, Fox created Tubi Media Group to house the streaming service along with some of Fox's news, sports and entertainment digital platforms.

Persons: Anjali Sud, Paul Cheesbrough, Farhad Massoudi, Fox, Cheesbrough, Yuvraj Malik Organizations: Fox Corp, Tubi Media, Time Warner, Fox, Tubi Media Group, Thomson Locations: Bengaluru

☆ Desperate for streaming profits, media giants look to a soft ad market for help
▼ + stars: | 2023-05-20 | by ( Lillian Rizzo | ) www.cnbc.com time to read: +8 min

(AP Photo/Universal Pictures) Photo Credit: Universal Pictures/Tippett StudioAfter spending years amassing streaming subscribers at great cost, media companies now need to make some profits. Look no further for proof of that than the most recent annual Upfronts, the events where media companies like Fox Corp ., Warner Bros. During Disney's earnings call earlier this month, CEO Bob Iger put new emphasis on ad-supported streaming. 'We need ads'There's been an uptick of consumers signing up for ad-supported streaming subscriptions. But media companies are struggling with the question of whether ad-tier subscriptions make up for other losses.

☆ From meltdowns to break-ups, viewers are still talking about Tubi's divisive prank Super Bowl ad days after it aired
▼ + stars: | 2023-02-16 | by ( Jordan Hart | ) www.businessinsider.com time to read: +2 min

Tubi aired a cheeky prank commercial during Super Bowl LVII on Sunday that many are still discussing. The ad made viewers think the game was back, only to be interrupted by a switch to the Tubi app. Social media users are still cracking jokes and making serious points about reactions to the ad. Twitter and TikTok users are still talking about the Fox-owned streaming service's Super Bowl commercial days after the big game aired, after many say it successfully tricked them into thinking someone was controlling their TV. "The way that tubi commercial caused so many issues," one Twitter user wrote on Wednesday.

☆ Fox CEO Lachlan Murdoch reportedly turned down multiple offers over $2 billion to buy Tubi as streamer reports record users and ad revenue
▼ + stars: | 2023-02-10 | by ( Aaron Mcdade | ) www.businessinsider.com time to read: +2 min

Fox turned down multiple "unsolicited offers" over $2 billion for Tubi, Bloomberg reported. Fox bought the free ad-supported streamer for $440 million in 2020, and it has grown in users and ad revenue since. Fox bought the streamer for $440 million in 2020, and Tubi has reported consistent increases in users and revenue in the years since. An Insider report on various free ad-supported streaming services from last year valued Tubi at $2.8 billion, based on revenue, user data, and independent analysis. Some research on free ad-supported TV and video on-demand services suggests that revenue of the services could double to about $30 billion, according to Bloomberg.

Netflix founder and co-CEO Reed Hastings said Wednesday he was slow to come around to advertising on the streaming platform because he was too focused on digital competition from Facebook and Google . "So Google and Facebook were going to mop up the world — and they have in non-TV advertising." Advertisers were "desperate" for avenues in connected TV and internet, Hastings said, but Netflix was still on the sidelines. "We didn't have to steal away the advertising revenue. There are also free streaming services, such as Paramount's Pluto and Fox Corp.'s Tubi, which make revenue solely through advertising.

☆ Fox earnings lifted by advertising revenue from free streaming service Tubi
▼ + stars: | 2022-11-01 | by ( Lillian Rizzo | ) www.cnbc.com time to read: +3 min

Fox Corp .'s bet on its free, ad-supported streaming service Tubi appears to be paying off for the company. On Tuesday, the company reported earnings for its first fiscal quarter, noting that Tubi helped boost its advertising revenue. Fox said its advertising revenue in the quarter was also propelled by political ads leading into the midterm elections. On a call with investors, Murdoch said that Tubi's revenue for the first time surpassed the advertising revenue generated by Fox Entertainment "in a meaningful way." Murdoch called the investment "very modest" when compared with premium subscription streaming services.

Search resuls for: "Tubi's"

9 mentions found