Under the terms of the deal, Costco will offer Peloton's Bike+ in 300 of its U.S. stores for $1,999, and on Costco.com for $2,199 between Nov. 1 and Feb. 15.
Costco is one way to get there, Dion Camp Sanders, Peloton's chief emerging business officer, told CNBC in an interview.
The deal with Costco gets Peloton onto the shelves of a retailer with a strong fan following and wealthier customers.
According to Numerator, 36% of Costco's customers have a household income of more than $125,000.
As of this month, hotel members can earn points for completing workouts on the Peloton Bike and Row during their stay.
Persons:
Barry McCarthy, Long, Dion Camp Sanders, Peloton's, We've, Camp Sanders, Gary Millerchip, Costco's, they've, Merchandising Claudine Adamo, Truemed
Organizations:
Costco, CNBC, Merchandising, Dick's Sporting Goods, PayPal
Locations:
U.S