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Top related persons:
— - 2 there's - 1 Louisa Wong - 1 Chandler Bigelow - 1 Doug Knopper - 1 Jo Kinsella - 1 Dave Clark - 1 Triplelift - 1
Top related locs:
New York OpenPath
Top related orgs:
Service - 2 Google - 2 Prohaska Consulting - 2 Amazon - 2 CTV - 1 Vista Equity - 1 Vista Credit Partners - 1 Public - 1

Search resuls for: "Triplelift"


4 mentions found


☆ Adtech is undergoing an exec shake-up as investors seize control and startups enter a new era
  + stars: | 2024-10-07 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +9 min
Louisa Wong stepped down as chief executive of Gamut Capital-owned XR Xtreme Reach in August. In July, Dave Clark left his role as chief executive of Triplelift. Those experts — bankers, adtech executives, and consultants — told Business Insider that the revolving door is likely to continue over the next six months as investors press adtech companies for growth. AdvertisementAs TV viewing grew fragmented, several adtech companies that took on investment in recent years positioned themselves as rivals to ratings giant Nielsen. The increasing complexity for advertisers offers opportunities for adtech companies to innovate.
Persons: —, there's, Louisa Wong, Chandler Bigelow, Doug Knopper, Jo Kinsella, Dave Clark, Triplelift, Eric Roza, Ross McCray, Peter Liguori, Axios, Chris Karl, Blackstone, Mark Wright, Wright, Karl, JEGI, Prohaska's Wright, Nielsen, hasn't, There's, Megan Clarken, Criteo, Domenic Venuto Organizations: CTV, Service, Vista Equity, Vista Credit Partners, Google, Prohaska Consulting, Public, CIL Management, Amazon, Nielsen, Walmart, Progress Partners, Horizon Media
☆ Adtech firm TripleLift strikes deal with Amazon to solve one of the biggest challenges in its $46 billion ad business
  + stars: | 2024-05-15 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +1 min
Adtech firm TripleLift has partnered with Amazon on so-called native ads. TripleLift will also pitch the product to other retailers with other types of ad formats. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementAdtech firm TripleLift has partnered with Amazon to allow advertisers to extend campaigns beyond Amazon's own websites. New York-based TripleLift, founded in 2012, sells these formats on behalf of publishers, and the ads are designed to resemble publishers' content.
Persons: TripleLift, Sellers, — Organizations: Amazon, Service, Business Locations: New York
☆ The Trade Desk is exerting its power in the ad industry, and some insiders fear it's becoming more like Google
  + stars: | 2023-09-01 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +6 min
AdvertisementAdvertisementPublisher-focused adtech firms that traditionally work with The Trade Desk, which helps advertisers buy digital ads, are now in competition with it. The Trade Desk has been aggressively building products that will undercut the business of publisher-focused adtech companies, or "supply-side platforms," according to industry insiders. The Trade Desk has not traditionally competed with SSPs, which help publishers of online content price their ad inventory and make it available to buy. "By saying this publicly, The Trade Desk is throwing down the gauntlet." He added that other ad-buying platforms besides The Trade Desk have direct deals with publishers, similar to OpenPath.
Persons: SSPs, Ari Paparo, Matt Prohaska, Will Doherty, Prohaska, Rajeev Goel, Shiv Gupta, Gupta, Desk's Doherty, Magnite, PubMatic, Adam Soroca, they're Organizations: Google, SSPs, Marketecture, Prohaska Consulting, Trade, Exchange, Microsoft, Publishers Locations: OpenPath
☆ Amazon Advertising talent is being poached for C-suite roles at other firms. Meet 10 former execs who jumped to companies like TripleLift and LoopMe
  + stars: | 2023-04-28 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +2 min
A number of Amazon ad execs have taken top tier jobs at giants like Walmart and hot startups like LoopMe and TripleLift. They're bringing deep experience at Amazon Advertising building businesses from scratch to their new roles. In recent years, Samba TV, Cooler Screens, Walmart, and Netflix have all hired former Amazon Advertising staffers to crucial, revenue-driving roles centered around advertising. He said Amazon's ad execs have both relationships with advertisers, retail expertise, and operational experience in standing up an ad business from scratch. Insider identified ten former Amazon ad execs who have moved into C-suite roles.
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