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Search resuls for: "Tressie Lieberman"


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Starbucks has tapped Chipotle alum Tressie Lieberman as its global chief brand officer, a newly created position and the latest executive change under Brian Niccol after he left Chipotle and took over as CEO of the coffee chain last month. She has a proven track record of building strong brands, developing compelling products, creating great customer experiences, and leading breakthrough marketing," Niccol said in a statement on Friday. Niccol created a similar global chief brand officer role at Chipotle when he took over there in 2018. Most recently, she served as chief marketing officer for Yahoo. Starbucks' China business has been struggling, hurt by the country's sluggish economy and the proliferation of local coffee chains that can undercut its prices.
Persons: Tressie Lieberman, Brian Niccol, Chipotle, Niccol, Lieberman, Bell, Dawn Clark, Angele Robinson, Gaylord, Sara Trilling, Michael Conway, Niccol's, Laxman Narasimhan, Conway, Trilling, Molly Liu, Belinda Wong, Narasimhan Organizations: Starbucks, Yahoo, Yum Brands, North America Locations: U.S, North America, China
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The tech industry has now lost an entire generation of trailblazing women leaders and replaced them mostly with men. And in the wake of the pandemic, women leaders in corporate America more broadly are more likely than ever to quit, according to the most recent Women in the Workplace report from McKinsey & Company and LeanIn.Org. Now that she’s departing, Big Tech is facing a new reckoning over its failure to promote and support women leaders, and what this could mean for the next generation of women in the industry. “Without women in the C-suite who have come before them, it could make this transition period tougher for next generation women leaders,” Kray said. “I think that what she achieved and what she modeled will be something that will live on beyond the fact that now we don’t have a female Big Tech CEO.”
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