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Dara Treseder - 3 Treseder - 3 Ryan Reynolds - 2 Otto Desć - 2 That's - 1 @brycebetts132 I've - 1 ♬ - 1 tentacled - 1
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Autodesk - 3 Marvel - 2 Autodesk Autodesk - 1 New York Times - 1 Design - 1 Howard University - 1 Public Health Institute - 1 Autodesk Foundation - 1

Search resuls for: "Treseder"


13 mentions found


☆ Business Insider's most innovative CMOs of 2024
  + stars: | 2024-06-18 | by ( Lara O'Reilly | Lauren Johnson | Michael Kaminer | ) www.businessinsider.com   time to read: +2 min
Dara Treseder, CMO, AutodeskAutodeskSince joining Autodesk in 2022, Treseder has been instrumental in driving brand awareness for the design industry software company, boosting new business, and increasing customer satisfaction scores. Her efforts have helped Autodesk exceed its marketing-contributed pipeline targets by 41% and increase campaign conversion rates by 30%, the company said. In 2023, Treseder led five attention-grabbing brand activations that reached 178 million people, improved brand reach by 4%, and boosted web traffic referrals from social media by 44%. Treseder has also been shepherding the launch of Autodesk's generative AI 3D-modeling technology. Treseder has been particularly successful in driving growth for Autodesk's education business, with users increasing by 20 million since she joined the company.
Persons: Dara Treseder, Treseder, That's Organizations: Autodesk Autodesk, Autodesk, Marvel, New York Times, Design, Howard University, Public Health Institute, Autodesk Foundation Locations: Las Vegas, South Africa
☆ Autodesk's CMO explains why advertising on the MSG Sphere in Vegas, which reportedly costs $450,000 a day, was worth every penny
  + stars: | 2023-11-29 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +5 min
@brycebetts132 I've watched every video of the Sphere in Vegas and this new ad is by far my favorite. By comparison, running a billboard campaign in New York's Times Square for one to three days costs between $5,000 and $25,000, according to outdoor advertising company Inspiria Outdoor. A representative for the Sphere Entertainment Company said the company doesn't discuss financials. One TikTok video, which has notched up more than 14,000 likes, declared it " the best Sphere ad ." The Sphere debuted its first advertising campaign in September of this year and has featured brands including YouTube, the NBA, Heineken and Xbox.
Persons: @brycebetts132 I've, ♬, Dara Treseder, Treseder, tentacled, Ryan Reynolds, Otto Desć, Carla Herrero, Herrero Organizations: Autodesk, Marvel, Business, ♬ Marvel Studios, Sphere Entertainment, Autodesk University, YouTube, NBA, Heineken, Xbox, University College London, Mercedes, AMG PETRONAS Formula One Locations: Las Vegas, Vegas, New
☆ Insider's most innovative CMOs of 2023
  + stars: | 2023-06-21 | by ( Lauren Johnson | Ryan Joe | Lara O'Reilly | ) www.businessinsider.com   time to read: +2 min
Dara Treseder, chief marketing officer, AutodeskDara Treseder, the chief marketing officer at Autodesk. Autodesk is a software company that makes products architects and engineers often use, but its name isn't well-known beyond the professionals that rely on its tools. Within 30 days of joining the company, Treseder worked with Ryan Reynolds' agency, Maximum Effort, to launch the company's first TV ad in over ten years. The company's next TV-related success was the "Otto Desć" campaign during the 2023 Oscars, which got over 25 million views. Treseder worked with the French government to launch a campaign on the Autodesk website to make sure consumers knew of Autodesk's contribution.
Persons: Dara Treseder, Autodesk Dara Treseder, —, Treseder, she's, Ryan Reynolds, Otto Desć, influencers Organizations: Autodesk, Autodesk —, Notre Dame Cathedral
☆ Peloton hires former Twitter executive Dalana Brand to be chief people officer
  + stars: | 2023-03-01 | by ( Gabrielle Fonrouge | ) www.cnbc.com   time to read: +2 min
Peloton said Wednesday it hired former Twitter executive Dalana Brand to be its new chief people officer, as the fitness company continues its transformation and attempts to return to profitability. Dalana's addition is the culmination of that strategy, rounding out and completing the leadership team," McCarthy said. She follows behind Leslie Berland, the former chief marketing officer of Twitter, who took the same job at Peloton in mid-January. "I'm thrilled to join the team at Peloton as the company continues striving to make fitness accessible for all." While at Twitter, she led the company's global workforce and helped speed up its processes to make the workplace more inclusive.
☆ Peloton Names Twitter’s Former Top Marketer as CMO
  + stars: | 2023-01-17 | by ( Katie Deighton | ) www.wsj.com   time to read: +2 min
Peloton Interactive Inc. named former Twitter Inc. marketer Leslie Berland as its chief marketing officer. Ms. Berland was previously chief marketing officer and head of people at Twitter, where she worked for nearly seven years. She departed the company last November along with a raft of other executives following Elon Musk ‘s takeover of the company. Ms. Berland is joining Peloton as the company attempts a comeback following a rocky 2022. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals.
☆ Peloton hires former Twitter executive as new head of marketing
  + stars: | 2023-01-17 | by ( Rebecca Picciotto | ) www.cnbc.com   time to read: +2 min
Peloton is bringing in Leslie Berland, Twitter's former marketing head, as its next chief marketing officer, effective Wednesday. Berland left Twitter in November amid a slew of executive departures after Elon Musk's takeover, which has led to significant restructuring and revenue drops at the social media giant. Berland will report to Peloton CEO Barry McCarthy and oversee several of the fitness equipment maker's divisions including marketing, membership and global communications. Peloton is trying to shift the tides after a rough 2022, when its stock dropped more than 75%. [Berland] and the marketing team will play a central role in broadening our reach, appeal, and impact," McCarthy said in a statement Tuesday.
☆ Peloton shares tumble after company offers weak holiday quarter outlook
  + stars: | 2022-11-03 | by ( Jack Stebbins | ) www.cnbc.com   time to read: +4 min
Peloton posted a wider-than-expected loss for its fiscal first quarter, as a steep decline in connected fitness products revenue outweighed an increase in subscription revenue. Loss per share: $1.20 vs. 64 cents, expected$1.20 vs. 64 cents, expected Revenue: $616.5 million vs. $650.1 million, expected. Peloton's revenue outlook for the holiday quarter, between $700 million and $725 million, would mark a quarter-to-quarter increase, but it's well below analysts' estimates of $874 million. Peloton reported 6.7 million total members, up from 6.3 million last year, but down from 6.9 million the prior quarter. The company reported $199 million in first quarter recall reserves, restructuring and impairment expenses as it continues embarking on its turnaround.
☆ Peloton's top human resources executive is leaving the company
  + stars: | 2022-10-18 | by ( Jack Stebbins | ) www.cnbc.com   time to read: +2 min
Peloton 's Chief People Officer Shari Eaton is leaving the company for another opportunity, she announced in a LinkedIn post Tuesday. Former CEO John Foley left his board chair position alongside fellow co-founder and Chief Legal Officer Hisao Kushi in mid-September. Previously at Amazon, Eaton was at Peloton for more than three years, joining as a vice president in the human resources division just months before the company's pandemic boom. She rose to become senior vice president of people, safety and security officer, and then global head of people. McCarthy elevated Eaton to chief people officer when he became CEO, which was a time of mass layoffs and personnel changes for the company.
☆ Peloton Seeks First CMO as Marketing Head Exits
  + stars: | 2022-09-26 | by ( Katie Deighton | ) www.wsj.com   time to read: +3 min
Peloton Interactive Inc. is on the hunt for its first chief marketing officer after Dara Treseder, the company’s global head of marketing, communications and memberships, announced that she was going to leave the fitness technology firm—joining a string of leaders to do so. She is set to join Autodesk, a design and manufacturing software business, as its chief marketing officer on Oct.14. Peloton is now seeking to hire its first ever chief marketing officer, a spokesman for the company said, following Ms. Treseder’s resignation, which was first reported by the New York Times. Peloton doesn’t plan to refill the commercial chief position, a move that, coupled with the CMO headhunt, signifies Mr. McCarthy’s vision to rewrite Peloton’s C-suite roles. Peloton global head of marketing Dara Treseder joined us in Cannes to discuss navigating the complicated conditions of 2022.
☆ Peloton Seeks CMO as Marketing Head Exits
  + stars: | 2022-09-26 | by ( Katie Deighton | ) www.wsj.com   time to read: +3 min
She is set to join Autodesk, a design and manufacturing software business, as its chief marketing officer on Oct.14. Peloton briefly hired a chief marketing officer in 2016, but months later decided to place its marketing function under the purview of the chief commercial officer, the spokesman said. Peloton global head of marketing Dara Treseder joined us in Cannes to discuss navigating the complicated conditions of 2022. Write to Katie Deighton at katie.deighton@wsj.comCorrections & AmplificationsPeloton has hired a chief marketing officer in the past. An earlier version of this article incorrectly said Peloton is looking to hire its first ever chief marketing officer.
☆ Peloton's head of marketing latest executive to leave company
  + stars: | 2022-09-26 | by ( Jack Stebbins | ) www.cnbc.com   time to read: +2 min
Peloton's head of marketing is leaving the company, just weeks after a broader executive shake-up at the exercise equipment maker. At Peloton, she oversaw marketing and membership, reporting to CEO Barry McCarthy after the departure of Kevin Cornils, the company's chief commercial officer. She also oversaw Peloton's expansion to Australia and its partnerships with Beyonce and Usain Bolt. Treseder, who previously led marketing teams at Apple and Goldman Sachs, will be taking on the role of chief marketing officer at Autodesk. Peloton said it will look to fill the newly created role of chief marketing officer.
☆ How Peloton went from a pandemic-era success story worth $50 billion to laying off more than 4,000 workers and losing 3 top execs in a month
  + stars: | 2022-09-26 | by ( Avery Hartmans | ) www.businessinsider.com   time to read: +14 min
Peloton's stock has been trading well below the IPO price of $29 per share, at one point dropping as low as $8.22. Prior to founding Peloton, Foley was president at Barnes & Noble, overseeing its e-commerce business. "I would say that it took about five years for the really smart money to start getting involved," Foley told Insider in 2018. The ad, featuring a woman whose husband gifts her a Peloton bike for Christmas, was viewed as being sexist and playing into outdated standards of beauty. Public outrage over the ad sent Peloton's stock plunging 9%, wiping out $942 million in market value in a single day.
☆ How Peloton went from a pandemic-era success story worth $50 billion to laying off more than 4,000 workers and losing 4 top execs in a month
  + stars: | 2022-09-26 | by ( Avery Hartmans | ) www.businessinsider.com   time to read: +14 min
Peloton's stock has been trading well below the IPO price of $29 per share, at one point dropping as low as $8.22. Prior to founding Peloton, Foley was president at Barnes & Noble, overseeing its e-commerce business. "I would say that it took about five years for the really smart money to start getting involved," Foley told Insider in 2018. The ad, featuring a woman whose husband gifts her a Peloton bike for Christmas, was viewed as being sexist and playing into outdated standards of beauty. Public outrage over the ad sent Peloton's stock plunging 9%, wiping out $942 million in market value in a single day.
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