Other platforms are also seeing podcast video growth. At a Spotify event in November, the streaming platform revealed that more than 250 million of its users have watched a video podcast, with nearly two-thirds of users in 2024 preferring their podcasts with video. This growth comes as traditional TV talk shows continue to struggle along with most linear and cable broadcast programs. In an attempt to leverage the potential of video discoverability, Spotify also recently introduced short clip recommendations in the app to boost visibility for its video podcasts. “What video podcasts give you is a comment section, and you can plant a flag for a community there in a way that’s sort of disappeared from TV,” Webster said.

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Persons: “, ” Kurt Wilms, ”, Adnan Syed, Josh Lindgren, there’s, Alex Cooper’s “, Joe Rogan’s “, Joe Rogan, ” Lindgren, who’s, Donald Trump, Rogan, Andrew Schulz, Theo Von, Kamala Harris, Cooper, Travis Dunlap, William Morris, Tom Webster, ” Webster Organizations: YouTube, Nielsen, Walt Disney Co, NBC, Media, Creative Artists, William, William Morris Endeavor, Spotify, Edison Research