But planning ahead to take advantage of them is getting harder, and that’s largely thanks to Amazon.
NBC News’ Holiday Price Check is tracking the online prices of five gift items, each in a popular product category, to determine when the best deals hit.
Already, it’s clear that Amazon is often setting the pace.
Target, for example, has narrowed the online price gap with Amazon in key product categories since last year, Profitero found.
But for retailers, the race for shoppers’ holiday dollars is increasingly a discounting competition.
Persons:
“, Trae Bodge, ”, Profitero, Vivek Pandya, upmanship, Janelle Rasey, “ We’ll, Donald Trump, Jack Kleinhenz, you’re, it’s, It’s, ” Pandya
Organizations:
Amazon . NBC, Amazon, Walmart, Amazon Prime, Amazon’s, AirPods, NBC News, House, NBC, Retail, National Retail Federation, “
Locations:
Seattle