In a recent survey from the Toy Association, 41 percent of parents over age 18 said they bought toys for themselves in the past year.
Millennial and Gen Z parents — who, to be fair, are still relatively close to their own childhoods — were most likely to say they would buy a toy for themselves.
The term “kidult,” now ubiquitous in the retail industry, is not new.
It was coined in the 1950s by TV industry executives to refer to adults who watched shows intended for children.
Persons:
Gen, —
Organizations:
Toy Association