DIRS.INFO The most relevant business & tech news

☆ Opinion: Why Apple’s iPad ad hit such a nerve
▼ + stars: | 2024-05-10 | by ( Opinion Bill Carter | ) edition.cnn.com time to read: +4 min

Actors, directors, writers and academics expressed outrage at the Apple ad. I liked the sarcasm of screenwriter Ed Solomon’s post on X: “Who needs human life and everything in life that makes it worth living? Sincerely, Apple.”That was not the message Apple intended to convey, was it? Join us on Twitter and FacebookGiven that ongoing uncertainty and trepidation, the Apple ad is not merely tone deaf, it’s stone deaf. 1 hit (perhaps not the greatest example of human creativity, but still) that plays over images of paint cans exploding and musical instruments splintering to dust.

Persons: Bill Carter, Apple, Sonny, Cher, Bill Carter Bill Carter, Tor, “, “ We’ve, Tim Cook, Pete Townsend, Ed Solomon’s, creatives, … Organizations: The New York Times, CNN, HBO, Apple, Tech, Twitter, Facebook

☆ Apple Says Destructive iPad Ad ‘Missed the Mark’
▼ + stars: | 2024-05-09 | by ( Tripp Mickle | More About Tripp Mickle | ) www.nytimes.com time to read: +1 min

Apple doesn’t make mistakes often and seldom apologizes, but on Thursday, its head of advertising said the company had erred in making a new iPad commercial that showed an industrial compressor flattening tools for art, music and creativity. “Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world,” said Tor Myhren, the company’s vice president of marketing communications, in a statement provided to the publication AdAge. “Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry.”Mr. Myhren said Apple would no longer run the ad on TV. They found the crushing of a trumpet, piano, paints and a sculpture particularly unnerving at a time when artists fear that generative artificial intelligence, which can write poetry and create movies, might take away their jobs.

Persons: ”, Tor Myhren, Mr, Myhren Organizations: Apple, Big Tech

☆ Apple apologizes for its controversial iPad Pro ad
▼ + stars: | 2024-05-09 | by ( Samantha Delouya | ) edition.cnn.com time to read: +2 min

CNN —Apple has apologized and admitted it “missed the mark” with its latest iPad Pro advertisement. The ad, posted on social media Tuesday by Apple CEO Tim Cook, was met with backlash from internet users who felt that the ad celebrated technology’s destruction of human creativity and art. As the metal slabs of the hydraulic press lift, Apple’s new iPad Pro is revealed. “Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Actor Hugh Grant wrote on social media that Apple’s ad represented “the destruction of the human experience.”Apple no longer plans to run the ad on TV, according to AdAge.

Persons: Apple, “, Tim Cook, Tor Myhren, ” Myhren, ” Apple, ” Cook, ”, Hugh Grant Organizations: CNN, Apple

☆ Apple pulls iPad ad that it says 'missed the mark'
▼ + stars: | 2024-05-09 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +1 min

Apple is facing backlash for an iPad ad showing analog art tools getting crushed. Apple apologized for the ad Thursday, and AdAge reported it won't run the ad on TV as planned. AdvertisementApple apologized Thursday for a widely panned iPad ad showing time-tested artistic tools — paint, a piano, camera lenses — getting crushed in a hydraulic press. Cribbing a viral trend, the commercial was supposed to tout the creative promise of Apple's new iPad Pro. This story is available exclusively to Business Insider subscribers.

Persons: Apple, LG, — Organizations: Apple, Service, Business

☆ Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars, piano
▼ + stars: | 2024-05-09 | by ( Kif Leswing | ) www.cnbc.com time to read: +1 min

Apple took on Thursday the unusual step of apologizing for a short advertising video promoting the company's new iPad Pro tablet after the ad was roundly criticized on social media. Apple CEO Tim Cook posted the spot on X, formerly Twitter, on Tuesday. Apple has also decided not to run the ad on TV, Ad Age said. It isn't the first Apple iPad ad in recent years to annoy some customers. In 2018, some people said they were annoyed by an iPad Pro spot in which a child asks, "What's a computer?"

Persons: Tim Cook, Joko Widodo, Apple, Tor Myhren Organizations: Apple, YouTube, \ Media, Lab Locations: Jakarta, Indonesia

LAS VEGAS (AP) — In a short film shown at the end of the Super Bowl halftime performer news conference, the show’s headliner Usher comes up missing. ?” It’s one of the many creative projects from Apple Music, which has made a concerted effort to amplify the anticipation around Sunday's halftime show. Since Apple Music became the halftime show sponsor, the streaming service is pushing to leave an influential mark like never before. As Usher prepares to headline this year's festivities, Apple Music created a strategic plan before he hits the Super Bowl stage. Between Apple Music, Apple Music Radio, the talent who have a deep understanding of music and culture and obviously Apple's ecosystem, I think we can amplify that.”Leading up to Sunday, it's all about Usher.

Persons: Usher, Ludacris, Lil Jon, Taraji, Henson, “ We’re, ”, Oliver Schusser, Schusser, ” Schusser, “, Rihanna —, “ It's, Jermaine Dupri, Tiësto, Nadeska Alexis, Lil Wayne, Estelle, Tor Myhren, ” Myhren, there's Organizations: LAS VEGAS, Super, Apple Music, Pepsi, Apple, NFL, Jay, Apple Music Radio

Search resuls for: "Tor Myhren"

6 mentions found