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Top related persons:
He's - 2 Chris Licht - 2 Discovery's - 1 salespeople - 1 Jim Keller - 1 Jon Steinlauf — - 1 Keller - 1 WBD - 1
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Warner Bros - 2 CNN - 2 Discovery - 2 Insiders - 1 HBO Max - 1 Hulu - 1 Interactive - 1 Top Warner Bros - 1

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3 mentions found


☆ A top Warner Bros. Discovery ad sales exec has exited, and insiders say rumors are flying of layoffs and changes as early as next week
  + stars: | 2023-07-26 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +3 min
Insiders are speculating more layoffs and organizational changes are on the way. The media giant is wrapping its ad sales upfront period, where sales have been soft across the industry. Discovery has parted ways with another top ad sales exec, and insiders are speculating that more layoffs and changes are on the way. He's also a vet of Hulu ad sales and active in digital advertising, serving on the board of trade group the Interactive Advertising Bureau. Keller's exit is the second big WBD ad sales departure this year; John Dailey stepped down from his position as SVP of ad sales in March.
Persons: Discovery's, salespeople, Jim Keller, Jon Steinlauf —, Keller, He's, WBD, Keller didn't, Chris Licht, Steinlauf, David Zaslav, John Dailey Organizations: Warner Bros, Insiders, HBO Max, Hulu, Interactive, CNN, Discovery Locations: Discovery
☆ CNN's Chris Licht is facing an outraged newsroom and some are wondering if he'll survive — here are 16 top execs he's counting on to help him dig out
  + stars: | 2023-06-07 | by ( Lucia Moses | Alison Brower | Claire Atkinson | ) www.businessinsider.com   time to read: +4 min
CNN CEO Chris Licht hopes to win back his staff's trust after a damaging magazine profile of him. Discovery exec David Leavy has been dispatched to help Licht run the network. Here are the 16 key CNN deputies under Licht leading news efforts, business development, and more. CNN boss Chris Licht has had the most scrutinized and toughest year of all Warner Bros. Leavy will report to Licht when he officially starts June 20, taking oversight of operations, marketing, and PR.
Persons: Chris Licht, David Leavy, Licht, Jeff Zucker, Oliver Darcy, Brian Stelter, that's, Amy Entelis, Virginia Moseley, Athan Stephanopoulos, Chris Marlin, Ted Turner's, John Malone, Donald Trump, Christiane Amanpour, He's, Kaitlan Collins, Gayle King, Charles Barkley, Barbara Starr, Ana Cabrera, Don Lemon, Nikki Haley wasn't, Lemon Organizations: CNN, Top Warner Bros, Discovery, Warner Bros, CNBC, Trump, White House, CBS News, WBD Sports Locations: WBD, York
☆ Top Warner Bros. Discovery marketing exec reveals the launch strategy for mega-streamer Max, the challenges ahead, and why HBO was dropped from the name: 'HBO had its limits'
  + stars: | 2023-04-17 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +6 min
Spagnoletto, who goes by Pato, was referring to the market research WBD conducted before settling on the name Max — dropping the HBO from its existing service, HBO Max — for the company's long-awaited mega-streamer that will combine content from HBO Max and Discovery+. WBD research showed that to attract new subscribers, the HBO brand was too nichePatrizio "Pato" Spagnoletto Warner Bros. DiscoveryIn dropping "HBO" from the name, WBD is acknowledging HBO Max has a potent but narrow appeal that could turn off a broader audience. The Max logo has the same vibe as the HBO Max logo, however, and incorporates a few elements of HBO's logo. "Right now, we have very limited capabilities" in that regard, he said of the current HBO Max app.
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