UMG's choice to saturate the music market with 'Not Like Us' comes at the expense of its other artists, like Drake."
And Drake is one of the biggest artists streaming on Spotify, with about 10 million more monthly listeners than Lamar.
Music industry insiders, meanwhile, are skeptical of the allegations themselves.
In other words, for the top of the music industry, rigging with bots would be "not like us."
By throwing lawyers and corporations into the rap battle, Drake has made it much less street and much more corporate.
Persons:
Drake, Kendrick Lamar, UMG, It's, Lamar, Drake's litigiousness, Jan, Arian Foster, Tony Rigg
Organizations:
Universal Music Group, Spotify, Lamar, NFL, University of Central, Southern, of, of New York, Apple Music
Locations:
University of Central Lancashire, North Carolina, of New