Family offices are poised to pour billions into private equity and private companies in 2023 as they seek greater returns and control over their investments, according to family office experts. "The key story this year is about private equity," said Rebecca Gooch, senior director of research at Campden Wealth. While family offices have been shifting from public to private markets for years, 2023 could mark an acceleration, experts say. At the same time, family offices have plenty of cash on the sidelines ready to put to work. More willing to talk The attraction of family offices investing in family businesses -- or "family-to-family deals" -- is also likely to get a boost from valuations.

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