Read previewA California franchisee has warned that some of his customers think fast food is becoming a "luxury" as restaurants increase prices to cover the state's new $20 minimum wage for fast-food workers.
AdvertisementThe new wage in California comes amid rising prices of fast food across the US more generally.
A combination of wage and food inflation pushed prices up during the pandemic, and some diners say they're cutting down on how much fast food they eat because it's no longer affordable.
"The appetite that my customers have for price increases is not unlimited," Scott Rodrick, a McDonald's franchisee with 18 restaurants in northern California, previously told BI.
Is fast food no longer affordable?
Persons:
—, Brian Hom, I've, Scott Rodrick, Tony Nix
Organizations:
Service, Business
Locations:
smoothie, San Jose, California