The iPhone maker in June announced its Vision Pro mixed-reality headset at an eyepopping price of $3,499 when it goes on sale next year. "There's curiosity for sure with Apple entering the market," said Tom Symonds, CEO of the UK-based VR firm Immerse. Apple CEO Tim Cook stands next to the new Apple Vision Pro headset. At its high price point, the Vision Pro will likely be more of a product for businesses, Seitz said. Initially, the price is too high and the Vision Pro will require users to wear a battery pack, creating an added nuisance during a workout.

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Persons: Andrew Bosworth, Josh Edelson, Mark Zuckerberg, it's, Tom Symonds, Meta, Zuckerberg, Tim Cook, Justin Sullivan, Aneesh Kulkarni, Kulkarni, Josette Seitz, Seitz, Gaspar Ferreiro, Apple, Ferreiro, Jeffrey Morin, Morin, Litesport, " Morin, Apple's Organizations: Facebook, Meta, AFP, Getty, VR, Menlo, Apple, Street, Apple Vision, Baltu Technologies, Car Studios, Vision Locations: Menlo Park , California, Web3, billings