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Read previewRetirement could be on the horizon for gaming YouTuber Jacksepticeye — the latest sign of an OG creator exodus. AdvertisementThis admission shows that even the biggest and most successful content creators are struggling right now, feeling misplaced and confused about their future on an ever-changing platform. AdvertisementSince the Adpocalypse in 2017, when major companies threatened to pull their ads from YouTube, creators have been under increased scrutiny from the platform. The relentless content cycleBurnout has plagued content creators since the dawn of it becoming a legitimate career path in the noughties. When asked if he liked his fellow YouTuber, McLoughlin said "no."
Persons: , he's, Seán McLoughlin, McLoughlin, I'm, Tom Scott, it's, I've, Forbes, trolled, Ulrike Gretzel, Tanja Schöllhammer, Brandon C Harris, YouTube McLoughlin, MrBeast, McLoughlin's, Harris Organizations: Service, OG, Business, YouTube, Mental, Journalism, Creative Media, University of Alabama
Read previewWhen MatPat announced he would leave behind his renowned YouTube channel The Game Theorists this year, he also had a prediction: 2024 will be the year we see a mass exodus from the platform. Speaking with the Guardian, he said he'd seen many of his peers reducing how much time they were dedicating to YouTube. AdvertisementJenna Marbles said goodbye to her YouTube channel back in 2020 after criticism over her old content. Hannah Witton / YouTubeScaling up in an AI worldWitton said she's always been aware of the "growth trap" creators can fall into. "I've seen cheap five-second videos of just an AI voice reading a summary of a movie," Tran said.
Persons: , MatPat, YouTubers, Jenna Marbles, Tyler Oakley, Tanya Burr —, Zoe Sugg, Lilly Singh, Dave Kotinsky, Matthew Patrick, Patrick, Stephanie, Tom Scott, he'd, Zoe Glatt, Glatt, YouTube's, Ollie, He's, Hannah Witton, it's, you've, Witton, she's, we've, Christine Tran, Tran, Emma Chamberlain, Jacopo Raule, That's, It's Organizations: Service, YouTube, Business, Media, Guardian, University of Toronto Locations: Suez, Witton
The Game Theorists launched in 2011 with Patrick and his wife Stephanie Patrick. Patrick and Stephanie built up their legacy by playing video games and theorizing about the "lore" behind the story arcs. The couple's son, Ollie, is getting older, and Patrick said he wanted to spend more time with him. There are going to be nine more episodes on The Game Theorists, Patrick said, and he would be continuing to play games on GTLive for "the foreseeable future." Advertisement"As always, my friends remember, it's just a theory — a game theory," he said.
Persons: , MatPat, Matthew Patrick, Patrick, Stephanie Patrick, Stephanie, Ness, Ollie, Tom Scott's, didn't, Amy, Lee, Patrick said Organizations: Service, YouTube, Business, Theory Media, Media
"Matched with the NFL, which we all know is driving the biggest TV ratings and interest across the entire sports landscape... Swift's appearance also preceded a nearly three-fold increase in sales in a 24-hour window for Chiefs home games on StubHub. [1/2]Sep 24, 2023; Kansas City, Missouri, USA; Taylor Swift reacts while watching the Kansas City Chiefs vs Chicago Bears game during the first half at GEHA Field at Arrowhead Stadium. "Taylor Swift being at NFL games is gold dust for the league," Scott said. But Swift, whose fame far eclipses that of Kelce's, brings a megawatt starpower that is virtually unprecedented - even in the NFL.
Persons: Taylor Swift, Travis Kelce, Swift, Travis Kelce's, Donna, Adam Budelli, Aaron Rodgers, Roku, Denny, Tom Scott, Scott, Joe Namath, Pro Bowler, Kelce, Amy Tennery, Helen Reid, Bill Berkrot Organizations: Super Bowl, Kansas City Chiefs, NFL, National Football League, Chicago Bears, Chiefs, Jets, Reuters, Bears, Arrowhead, Trippant, Philadelphia Eagles, Miami Dolphins, of Fame, Sports, Super, Apple, Thomson Locations: New York, East Rutherford , New Jersey, Kansas City, Kansas City , Missouri, USA, London, Frankfurt
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