Nike's "performance" segment, meanwhile, includes many of its core sports products, such as basketball shoes. AdvertisementWhile revenue from performance products grew in Q4, declines in its lifestyle business overshadowed them, contributing to the worse-than-expected results. In its last fiscal year, lifestyle products have grown to about 60% of Nike's business, UBS analyst Jay Sole estimates. "One of our big takeaways from Nike's 4Q report is its lifestyle business needs a major reset," Sole said. That could help drive performance sales — especially those through Nike's digital business, a major pain point at the moment for the company.

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Persons: —, Tom Peddie, Peddie, hasn't, Matthew Friend, Friend, John Donahue, Phil Knight, Donahue, Jay Sole, Jefferies, Randal Konik, Simeon Siegel, we're Organizations: Service, Business, Nike, Bloomberg, Reuters, UBS, Nike's, Street, BMO Locations: China, Portland, Nike's