In 2017, two cousins with absolutely zero professional baking experience decided to open a cookie business together.
Now, Crumbl Cookies has more than 980 stores across the U.S., topping $1 billion in sales across all franchises while selling more than 300 million cookies in 2022, according to co-founders Jason McGowan and Sawyer Hemsley.
They grew confident enough in a single recipe, Crumbl's signature chocolate-chip cookies, to build their first location around it.
Individual Crumbl cookies typically cost between $4 and $5 apiece, with the per-cookie price decreasing if you order packs of four, six or 12, according to the company's website.
TikTokers use it to post reviews, both positive and negative, of Crumbl's cookie flavor drops.
Persons:
Jason McGowan, Sawyer Hemsley, McGowan, Hemsley, Crumbl
Organizations:
Utah State University, CNBC
Locations:
U.S, Logan , Utah