Brandon Bell/Getty ImagesSo, starting next month, fast food’s fix-it man will work to turn around Starbucks as its new CEO, the company announced on Tuesday.
Starbucks’ sales have fallen for two straight quarters.
Mobile app and drive-thru orders make up more than 70% of Starbucks’ sales at its approximately 9,500 company-operated stores in the United States.
Restaurant analysts say that Starbucks, which has historically done less television advertising than rivals, will use marketing to try to improve customers’ perceptions of Starbucks’ brand and prices.
Niccol succeeded adding new menu items to Chipotle, and he will “enable Starbucks to better succeed with menu innovation,” says Charles.
Persons:
Chipotle, Brian Niccol, Niccol, carne asada, pollo, Brandon Bell, ” RJ Hottovy, they’re, Bebeto Matthews, ”, Tom Cook, Casey, Mark Lennihan, Cowen, Andrew Charles, Charles
Organizations:
New, New York CNN, Taco Bell, Starbucks, Investors, CNN
Locations:
New York, Taco, Chipotle, Mobile, United States