“You can tell there is something off about what you’re seeing or hearing.”Enter generative AI. That offers another opportunity for generative AI to reshape the gaming experience. While the developers retain control over procedurally generated content, generative AI has the potential to develop unplayable levels, or deviate in unintended ways from the game’s narrative. An additional toolWhile gamers are excited about the potential for gameplay, generative AI is likely to impact development before it alters the user experience. “I think with generative AI, it’s essentially the same thing – or at least, we’re approaching it with the exact same mindset here at Ubisoft.” However, there are still a lot of unanswered “legal and ethical aspects” to using generative AI, including artists’ copyright, he adds.

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Persons: Jitao Zhou, Alexis Rolland, ”, Rolland, Ubisoft's, Zhou, Julian Togelius, “, Togelius, Takehiko Hoshino, It’s, Hoshino, “ Fortnite, Creatives, We’ve, it’s Organizations: Rikkyo University CNN —, La, La Forge, Ubisoft, Rikkyo University, New York University, Rokkyo University, Maxis, EA, UGC, CNN, Forge Locations: La Forge China, Tokyo, La